The Office Depot and Old Spice are to co-sponsor Tony Stewart’s No. 14 Chevrolet Impala, for the NASCAR Sprint Cup Series during 2009.
Both Old Spice and Office Depot are already sponsors of NASCAR. Stewart is just a small business owner; he has said that they take care of their business. George Hill, Office Depot senior vice president has said “That’s what we do.”
Back in June Tony Stewart purchased 50% of Stewart-Haas racing team.
Alex Keith, Procter & Gamble general manager has said “While we have a number of successful programs that drive our Old Spice brand, we certainly believe that the partnership we have with Tony is an integral part of making us the number one male deodorant and body wash brand.”
It is not known how much Tony Stewart will get from the deal, but normally these NASCAR sponsor deals get around $25,000 to $30,000 per year.
Source
