Miley Cyrus: new fashion line and concert sponsorship

Wal-Mart Stores Inc have announced a deal to start selling a fashion line with Hannah Montana star, Miley Cyrus. That is not all, the store chain will also be sponsoring the next Miley Cyrus concert tour. This is perfect timing for Wal-mart, as this is the time, that back-to-school shopping begins.

Cyrus will work alongside designer Max Azria, of BCBGMAXAZRIA, together they will create a budget line of clothing, these include graphic tees, pants, tops, shoes and accessories. The greatest part about this new venture for Miley is that the items will all cost under $20.

Reuters explains that the new-line of clothing will reflect the rock-n-roll roots that have made the Hannah Montana star famous. The tour that Wal-Mart is sponsoring is the Cyrus’ North America concert tour, which kicks off in September.