What better way to promote a movie than with a viral campaign, and there is none better than the IHC website. This site has been set up for the upcoming movie, 2012. The Institute for Human Continuity has now set up a lottery for you to register, giving every citizen a chance of survival after the 2012 disaster.
The IHC have said that nobody knows what the world will look like after December 21, 2012. What is known though is that a series of catastrophic events will destroy much of our planet. We have to wonder why Sony would promote a movie by fear.

We know that this is viral marketing on Sony’s part, but have you stopped to think that what if this were real, should a lottery be done in this way. If this were in fact true, then it is certain that we will all be registering. Let us know if you have registered in this IHC lottery
IHC Movie 2012: Clever marketing to increase ticket sales
2012 IHC Movie Commercial
Is the IHC real, and should we ask?