It appears that Girls Aloud singer and “X Factor” judge Cheryl Cole, has just become the new face of L’Oreal Paris. The global cosmetics brand obviously believes that Cheryl is worth it, as according to sky.com, she has just signed a lucrative deal with them.
The 26-year old Geordie singer will be representing L’Oreal Paris in the UK, and her first campaign is said to be promoting a hair product called Elvive Full Restore 5. Cheryl could be seen on the cover of British Vogue back in February.
Cole admits that she has always loved L’Oreal and has always wanted to say that famous phrase, “Because you’re worth it.” Gayle Tait, who is the general manager of L’Oreal Paris, said that Cheryl is a stylish, talented and glamorous young woman.
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