Biased Assassin’s Creed 3 marketing campaign
Having already discussed how Assassin’s Creed 3 will not gloss over certain aspects of the American Revolution, it’s been noted that from what we have seen from the game so far nothing has shown the colonists in a bad light – but what video game has ever shown Americans in nothing but a positive way? Okay, so we all know that the British were the invading force, but then you have to remember that America was part of the British Empire.
We don’t want to go into a history lesson here and tell you what had happened back in the last half of the 18th century, but terrible things was being done by both sides – so why have we yet to see Connor attack any colonists? There could be so many reasons for this, but it’s been suggested that this is just a biased marketing campaign because the American gamers will not be able to handle the footage – surely this cannot be true?
Looking from the outside you would think that Ubisoft has already pledged their allegiance to which country they are siding with in the game, but then this would go against what they have said in the past by not wanting to gloss over pivotal moments in this part of American history. It’s sad to know that the footage we have seen so far paints the British in a bad light – yes they did some terrible things – but to make the game more believable blood has to be shed from both sides.
The most confusing thing for us is how Francois Pelland, the producer of Assassin’s Creed 3 said that the game will be showing the fight from both sides, and we know that Connor has said that he doesn’t pick sides either. This may be true in the game itself but the footage of what we have seen so far tells a different story, which leads us to believe that it’s all part of the marketing campaign, because Americans do not want to see Americans being killed. What are your thoughts on this?