Assassin’s Creed 3 marketing violates Federal Law
Having already discussed the marketing tactics of Ubisoft for Assassin’s Creed 3, it’s now come into question once again but this time it’s not about what footage they’re prepared to show in current gameplay but rather the Assassin’s Creed-branded flag, which you can see below. The reason there’s an issue this time is because it’s been said to break Federal law.
The reason for this is because if there is any inappropriate use of the American flag then this is said to break the Flag Code – this may seem trivial to some, but to others it means a lot to them, which camp are you in? We cannot see anyone at Ubisoft getting arrested for this offense, but you have to wonder if they will still use the flag for concern of upsetting the most patriotic of Americans?
However, when looking more into it an article here has found that by using the flag for advertising purposes actually violates Section 8 of the United States Flag Code, and it makes matters even worse when adding an insignia onto the flag. Even with all that taken into consideration we’re still certain that nothing will be done.
Having said that, do you think Ubisoft would want to take that risk because they could risk losing sales if they upset too many people. At the end of the day it’s just a game and just a flag, should we really be that bothered? Maybe Ubisoft knew about this Flag Code and felt they would take the risk just to get more media attention for Assassin’s Creed 3.