Irony of Watch Dogs promotion feeds paranoia

Information on the highly anticipated Watch Dogs is a bit sparse since its reveal at E3, yet the game that revolves around technology, paranoia, and data hacks has had some attention through a recent promotion. Apparently, users taking part in its promotional alternate reality game had their email addresses released in a mass email.

About 1000 user email addresses have been released since they were asked to sign up for dotconnexion updates on the official website. Ubisoft has based this reality game around character Joseph Demarco, said to be owner behind art gallery dotconnexion, and in an article on Kotaku, they report on the attention being swayed towards the “death” of Demarco in an update.

The update says, “It is with great regret that we inform you that Joseph Demarco passed away in a tragic, yet unexplained accident. Being one of the most important philanthropists in the local digital art scene, his demise has left a deep void in the community. Out of respect for his friends and family, the dotconnexion exhibition will be cancelled. Sincerely yours, the dotconnexion Team.”

With this the sender added email addresses to the Cc rather than Bcc section, so only users with email addresses that start with a beginning letter of the alphabet or number are affected, and this caused 1000 participates to have their email addresses leaked. It is hard to determine whether this was all part of the promotional stunt to create further publicity for the game and we are waiting to see if Ubisoft are going to comment on this.

As we wait for more news about the actual game at the beginning of the month, we looked at a couple of video teases from Ubisoft and spoke about what seems to involve amazing gameplay and story. Other than this no release date has been mentioned yet, although it is said to be coming to Xbox 360, PlayStation 3, and PC. Are you excited to see more on Watch Dogs? Expect an update as soon as we hear any more on this.