Jay-Z vague NBA 2K13 on influence
NBA 2K13 is the upcoming basketball video game scheduled to be released on the 2nd of October in North America for the Xbox 360, PlayStation Vita, PlayStation 3, Microsoft Windows, and Wii. On the 30th of July, Jay-Z announced on his website that he will be the executive producer of this title, and although he wants to take a hands-on role in the development process the extent of his role seems to be quite vague.
NBA 2K13 is the successor to NBA 2K12 in the series and it is fair to say that hip-hop culture has a part to play as a defining aspect of the modern NBA, and in addition, rapper and multifaceted business mogul, Jay-Z also has part-ownership of the Brooklyn Nets to his name. In an article on the Verge they report on NBA 2K13 being executively produced by Jay-Z and that 2K Sports let him define his role, as his more obvious contribution was that he was that he organized the game’s 24-song soundtrack, which also includes six of his own songs.
Other than this list Jay-Z was apparently involved in the presentation of NBA 2K13, directing and adding his own vision although vice president of marketing at 2K Sports’ Jason Argent, talks about the impact he will have on the game not being a drastic change to the series. Nothing specific to Jay-Z is expected so some may wonder what is involved in his role.
In other news, Operation Sports.com highlight a short trailer that only lasts 24 seconds and is used mainly to announce Jay-Z’s involvement as the executive producer of NBA 2K13, along with soundtrack for the game, which was heavily influenced by the man himself. Apparently the video does show some gameplay and a new dunk for Michael Jordan was viewed including Kevin Durant’s face looking slightly cleaner than 2K12, although his form does not represent real life. The graphics and lighting seem to show signs of improvement along with the classic Bulls jersey.
There is not a high expectation that the trailer will resemble gameplay, which is a relief, as there are some bits that need touching up, although the graphics look better. What do you think about Jay-Z’s involvement in the game?
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