Black Ops 2 purchase persuasion helped by Iron Man
You know that we are getting closer to the release of some of the big games of the year when the marketing campaign moves up another level, which is when the big budget live action trailers are released. We have already seen the Halo 4 live action trailer, and yesterday it was the turn of Black Ops 2.
These videos are not designed to give you a representation of the game but rather help persuade you how cool the game is. Activision must have had a huge number of choices but decided that Guy Ritchie (yea we know) was the best choice for them. However, you have to be thankful because we suspect he used his influence with Robert Downey Jr. to appear in the trailer.
This was pretty clever really because Downey Jr. is now best known for being Iron Man and Ritchie thought it would be good to include the same Black Sabbath tune in the new Black Ops 2 trailer as the one in Iron man – it does get you in the mood for some action.
It does beg the question though; what if the money they spent on this live action trailer was put into the game? However, marketing is such an important part of this process that trying to one-up rival games will always come at a price, but do you consider the Black Ops 2 live action trailer better than the Halo 4 one?
We’d love to know if you were more impressed that Robert Downey Jr. appeared in this trailer, or the fact that FPS Russia makes an appearance at the end – by the way it’s not Jack Black in the video?
Even though there are still a few weeks to go until Black Ops 2 is released, we recently reported that one retailer had already sold a copy of the Hardened Edition. This kind of thing is happening more and more, just a few weeks ago Halo 4 was released on the Internet, which unsurprisingly saw a warning from Microsoft saying that if people tried to play the game they would receive a permanent ban from Xbox Live.
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