AR (Augmented Reality) is new, and a very real engaging world. I have been researching the development of AR for 7 years now, trying to understand the convergence between the physical and virtual worlds. I consider myself an AR expert after living in a virtual world (2nd Life) for one year truly experiencing AR development in commerce advertising & marketing of various industries. Many top brands were there trying to discover their identity in this evolving world. However my conclusion stands the new world has arrived..."both worlds have become one world” the real (physical) world has merged with the virtual (internet) world rapidly before our eyes. Technology & commerce are now trying to catch up and make sense of it all. Google, Apple, Nokia are trying to bridge that gap quickly with new technology and patents, wanting to be the first pioneers, leaders to deliver the consumer experience and gain market share. The internet as we know it appears to be flat (web pages). However this was the perception Christopher Columbus (historic explorer) had of the world before acknowledging and having understanding of universal laws. We are now experiencing a similar discovery of the World Wide Web. The internet is not flat and will take 3D form. AR technology will change the world’s perception. We will have a 3D virtual global experience. Enjoy and explore our new developing world :-) Mark Saldeba, Toronto.