Many were disappointed when a Muslim dating site revealed that he was merely a marketing stunt for a single man who wanted to find a wife.
Mohammad Malik (29), took the brave step to imagine himself sitting on large hoardings in the center of the city, with the words “Save me from an arched marriage.”
In order to attract potential partners, he set up the website “Findmailkawife.com”.
However, Muzmatch, the Muslim dating app Muzmatch has revealed the truth about the stunt last week.
Users can now reach Mohammad’s website by clicking on the ‘Find Malik A wife’ button. Interested suitors will be directed to MuzMatch.

Users can now reach Malik’s website by clicking on the ‘Find Malik A wife’ button. Interested suitors will be directed to the dating site.

Mohammad Malik was 29 years old when he took the risk of picturing himself on massive hoardings throughout Birmingham and wrote, “Save me from an arched marriage.”
Mixed reactions have been received online. One user said that the campaign was the best they’d seen for years, while other users criticized the decision as being ill-informed and unethical.
Before it emerged that it was a publicity stunt, more than 5,000 hopefuls contacted him via his website and another 1,000 or so have slipped into his Instagram, Twitter and Facebook DMs.
Mohammad, an innovation consultant and entrepreneur, told Radio Five Live how he intends to sort through the avalanche of interest.
He stated that he’s enlisted the help of a few people to make spreadsheets. Then he will ‘audit” all messages. He said that the columns would include information such as age, place (preferably UK), hobbies, and personal type. However, he wouldn’t be so focused on appearances.
Mohammad, speaking about the revelation that it was a publicity stunt, said Muzmatch’s marketing team pitched the campaign to him late last year.
Mohammad, who denied the campaign was disingenuous, told the Guardian: ‘This was an idea that was presented to me and I thought: it’s genuine, I’m 100% looking.
“But these guys took it on steroids. I have always had a little bit of tongue in cheek. A bit quirky. A little standup comedy has been my experience. That’s why I thought it was in tune with the other stand-up comedians.
Shahzad Younas (chief executive at Muzmatch) told the newspaper that Malik was keen to stress the positive aspects of an arranged wedding. It works for many people.
The whole concept focuses more on how young Muslims can use Muzmatch to search for their partners, while respecting their religious traditions and culture.

Muhammad was born in London and describes Birmingham as his second home. He attributes this to Birmingham’s top quality food, Alum Rock, and its incredible mosques.
The accusation is made as Muzmatch, an internet dating company that has been praised for its successes in court trademark cases against the High Court, claims it ‘had to ride on Match.com’.
Match LLC is the owner of Tinder and dating site Tinder and has sued Muzmatch as well as its founder Shahzad Younas (ex-Banker Morgan Stanley) for alleged trademark infringement.
According to the court, Match had previously made four unsuccessful bids for Muzmatch acquisitions before filing this lawsuit.
Mohammad is seen smiling big while pointing his head upwards on Mohammad’s billboards.
He hails from London and calls Birmingham his second home because of the “top quality food places in the city center, bustling Alum Rock (and), the incredible mosques”.
Hussein Kesvani stated that MuzMatch’s publicity stunt was an attempt to make the company more assertive.
Kesvani explained to the newspaper that the aim was for people to be invested in characters you don’t believe are’real. “Malik” might be more representative of the type of clients that the platform attracts, as could “Muzmatch.” In this instance, it seems that young, middle-class Muslims in metropolitan areas are the ones who value faith.
‘To me, this represents what MuzMatch is trying to assert itself as, now that it finds itself being the most successful ‘halal dating’ app … It was always going to lead to some identity crisis as it expanded.’
Mohammad said he considered himself ‘more on the orthodox, conservative side’ of Islam.
His words were: “When we go out on dates, we always have a chaperone. The purity of the relationship is pure spiritually because there aren’t any ulterior motives. You should be focusing on marriage.
Muzmatch currently assists him in going through thousands of replies he has received so far. Mohammad claims he has replied to 100.