Fashion brand known for super-flattering jeans has abandoned traditional sizes and now uses numbers to identify flowers like the’sunflowers’ or ‘tulips’.
Peachay is a Melbourne-based company that caters to women who have’smaller waists and thicker legs’. They also offer a bold option for those with larger bums.
The website now allows customers to look up each flower’s measurements and find the best combination for them.
Peachay believes that outdated sizing standards do not promote body acceptance.
Peachay Denim has replaced sizes such as small and large with flowers, because it doesn’t think a woman’s body needs to be labeled by numbers.
![Brand founder, Bella Sen, [pictured] from Sydney, is a proud 26-year-old Wiradjuri and Kamillaroi women that started up the label back in 2018](https://i.dailymail.co.uk/1s/2022/01/25/05/53334019-10437987-Brand_founder_Bella_Sen_pictured_from_Sydney_is_a_proud_26_year_-a-14_1643087837076.jpg)
Bella Sen was the founder of this brand [pictured] from Sydney, is a proud 26-year-old Wiradjuri and Kamillaroi women that started up the label back in 2018
Bella Sen (Brand founder), is 26-year old Wiradjuri/Kamillaroi woman from Sydney who founded the label in 2018.
It was when she tried on the pants that inspired her to make the change.
Bella discovered that shopping for the right body shape was a struggle. She decided to make her own jeans after realizing she didn’t have any options.
Bella Sen, founder, stated that women believe that they are not able to fit into standard-sized clothing because of their bodies.
She said, “It is the clothes that are wrong. They’re manufactured with a cookie-cutter approach expecting that one style will fit all.”
Aussie Denim proudly substituted number for flowers, as they believed that women’s bodies should not be considered a number.
She is today a brand success, with over 17,000 followers. Her jeans are worn by celebs such as Clementine Foreman and Abbie chatfield.
Her brand has more than 17,000 fans and is worn by celebrities like Abbie Chatfield and Clementine Ford.
‘I love Peachay jeans so much! The perfect fit is great, there’s no gap at the waist and they look so good on everybody! These are a great product and I cannot recommend them enough,” a customer stated.
The brand hopes to positively impact the Australian fashion sector and to empower women to use their flower guide to locate jeans that feel great in them.