Do you long for a dry Christmas season? Industry chiefs warn of a shrinking range in spirits and wines and less offers for Christmas if the government doesn’t address its supply chain crisis

  • Wine and Spirits Trade Association, WSTA wrote to transport secretary
  • Grant Shapps was informed that they required a temporary visa program to be extended
  • The supply chain for wine is being affected by a shortage of HGV drivers  










The industry chiefs warned that there would be fewer wine and spirits options unless the government addresses the supply chain crisis.  

Wine and Spirits Trade Association (WSTA), which represents wine and spirits trade associations, wrote Grant Shapps, Transport Secretary. He was concerned that some companies have difficulty getting drinks to customers and urged him to ‘ease this burden’ due to the shortage of HGV drivers.

Some 49 businesses including Moët Hennessy UK, Laurent-Perrier UK, Pernod Ricard UK, C&C Group and Matthew Clark, put their names to the letter.

WSTA CEO Miles Beale stated that there is growing concern from our members that unless we take urgent action, delivery chaos will only get worse.

“We’re already experiencing major delays with wine and spirit delivery times, which is driving up costs and limiting UK consumers’ access to a wider range of products.”

The Wine and Spirits Trade Association (WSTA) wrote to Transport Secretary Grant Shapps telling him companies are still struggling to get drinks to customers and urged ministers to 'ease the burden' caused by the HGV driver shortage (file image)

Wine and Spirits Trade Association (WSTA), in a letter to Transport Secretary Grant Shapps, stated that companies still struggle to obtain drinks from customers and urged ministers for help to ‘ease burden’ created by HGV driver shortages (file image).

Mr Beale told BBC Radio 4 this morning: ‘We’re not suggesting anything too dramatic. We don’t want to see panic buying of wines and spirits. 

How could boozy companies be affected by this? 

Moët Hennessy UK 

Laurent-Perrier UK

Pernod Ricard UK

C&C Group

Matthew Clark 

‘What we’re saying is the sort of thing consumers will see is fewer offers. These are the kind of deals you can expect to see in the lead up to Christmas. You will find smaller ranges of products on the shelves at supermarkets and other shops, and possibly some brand new ones. 

‘You might have trouble finding the brands you’re used to and have to find something else instead. There is less variety, fewer new brands, and not as much offer to choose from in the lead up to Christmas.

According to the WSTA, members report that importing goods took up to five times as long this year than it did a previous year. Businesses who were able to fulfill orders within two to three business days now have to wait 15 days for their shipments.

It was also reported that freight prices had increased by 7 per cent, and delivery firms had to increase the wages of HGV driver to maintain them.

The WSTA asks Shapps that he extend a temporary visa scheme to HGV drivers for a period of at least one year starting on February 28th, 2022. This will ease the industry’s burden as well as allow domestic drivers to increase their numbers.

Freight costs had increased by 7 percent, as delivery firms have had to increase HGV drivers' wages to retain them. Pictured, HGV driver in Berkshire in July

As delivery companies have to pay more HGV drivers to maintain their jobs, freight prices had risen 7 percent. Pictured, HGV driver in Berkshire in July

His department also desires better freight routing from ports, and smaller UK-based drivers networks to short-haul trips.

Although the UK government did not predict disruptions to alcohol supplies this Christmas, it said that they were confident. 

A spokesperson for the government stated that the government had taken prompt action to deal with the supply chain challenges caused by global pressures such as the pandemic or the lack of drivers to drive HGVs. He also noted the 32 actions taken to combat the shortage.

The two largest UK supermarkets, Tescos and Sainsbury’s in the United Kingdom, have big wine promotions currently. It is not clear if this will impact wine stocks.  

A trade union boss warned that there will be less food for Christmas.

Due to supply chain problems, there will be a smaller selection of Christmas food products available for purchase this year. MPs were advised today.

Chief executive at the Cold Chain Federation Shane Brennan stated that the sector is focusing on providing ‘the stuff you would expect to find on shelves’, not all of it.

The Commons Transport Select Committee was informed by him that fresh food is arriving in UK ports taking up to three days to reach stores. This is a far cry from normal delivery times of the same or next-day.

Supply chain faces many challenges, like drivers leaving the field and problems recruiting new employees, border issues, and delays with shipping containers moving.

According to Mr Brennan, MPs should not worry about “shortages”, but rather about simplifying. It is clear that reducing range is one of your key choices in maximizing the efficiency and effectiveness of your supply chain.

“It’s all about decreasing the number of products you have to place on shelves, and working together with customers to make this clear.

“We’re very skilled at selling low at Christmas and piling up high. We need to strategically reduce that in order to keep the promise of the stock shelves being filled with the goods you want, without all the excesses. 

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