“We weren’t hacked. It wasn’t a data breach. There was a major mistake of judgment.” After customers had been copied to e-mails, Drone company boss apologized.

  • Coptrz’s employees discussed the Black Friday strategy with Coptrz, a drone tech company 
  • Both sent infuriating emails to each other, which were later sent to customers. 
  • A distraught CEO sent an email to apologize for the inconvenience caused and has since been contacted by customers 

Following their copying into infuriating emails among staff, Bosses from a Drone Firm have apologized to the customers.

Coptrz was a Leeds-based drone tech firm that accidentally shared email addresses with its customers.

Kevin Gillespie, Marketing Chief, proposed the idea of using an image of a staff member holding his hands high and the words ‘Freeze’ below. The idea was to demonstrate that the company had frozen Black Friday’s discounted prices until the end of the weekend.

But colleague Chelsi Smith replied to say she thought it was a ‘pretty s*** idea’ that would cost them money.

Undeterred, her boss replied: ‘F*** it. It’s like Nike: Just do it!

Paul Luen (right), CEO, issued an apology to customers today for the 'major error of judgement'

Paul Luen (right), CEO, issued an apology to customers today for the ‘major error of judgement’ 

Marketing chief Kevin Gillespie

Chelsi Smith

Marketing chief Kevin Gillespie (left) and colleague Chelsi Smith (right) sent the foul-mouthed emails

Inadvertently, the email was shared with customers.

Leeds-based firm apologized today for their’major mistake of judgment.

Paul Luen, the CEO of the company, stated in a statement that he may have sent an email to you Friday which contained the F-word. I am very sorry for any offense.

“We weren’t hacked. We didn’t have a data leak.”

“We encourage marketing teams to think outside the box to create innovative campaigns that help organizations realize the disruptive advantages of drone technology adoption.”

“In the rush of Black Friday there was an error in judgment that exceeded the boundaries of acceptable.

“Please accept my personal apologies for this matter.”

He stated that the company had changed its copy-checking procedures and instructed staff to stop using swear words in email.