The thrilling performance of the England football team in European Championship propels ‘Euros’ to top Google’s most-searched terms this year

  • Google revealed this year that Euros was the most frequently searched keyword.
  • The search results for Football were dominating with the ‘Premier League and ’Christian Eriksen’ being next 
  • Next, ‘Covid vaccination’ ranked fourth on the top-ranking terms. 
  • In 2011, the two top questions were ‘How to make face masks? How to make hand soap?










Google revealed that the most popular term searched in the UK for this year was “Euros”, following England’s victory in July.

With ‘Premier League and Christian Eriksen (Danish player who was injured during the tournament), dominating the 2021 search engine list, football ruled the page.

Jackie Weaver made surprise appearance on the top ten most searched-for political figures. After appearing in the hostile Zoom meeting, Handforth Parish Council’s best came eighth.

Football dominated the search engine's 2021 list. Pictured: Luke Shaw (right) celebrates putting England 1-0 ahead against Italy in the final of the Euros

In 2021, football dominated the list on Google’s search engine. Pictured (right): Luke Shaw celebrating England beating Italy 1-0 in the Euros final

This year, the majority of searches were focused on the pandemic. Coronavirus terms accounted for three out the five.

The nation was most interested in football this year after the England team’s remarkable run to the final. They lost only by a narrow margin to Italy on penalties.

The pandemic featured heavily on many lists. Travel-related search words with the most prominent were ‘Travel Update UK’ and “PCR test for traveling”.

Following the October outage, in which several platforms of the tech giant were affected worldwide for seven hours each, the two most frequently searched questions was “Is Facebook Down?”

Last year the list was dominated with searches about the pandemic, with coronavirus-related terms made up three of the five (file image)

Searches about the pandemic dominated the last year’s list (file photo). Three out of five searches were related to coronavirus terms.

The third most popular question was, “When is lockdown going to end?” Number three was ‘When lockdown will end?’, while number five was When do I get my vaccine?COP26 stands for “What is it?”. After the Glasgow event.

One of the most popular questions was ‘How to make face masks? It was also asked, “How do you make hand sanitizer?”‘.

Christian Eriksen topped the list of ‘people’, followed closely by Matt Hancock. Third was Emma Raducanu (US Open)

The most-searched TV programs were the South Korean Squid Game, followed by Bridgerton, a period drama on Netflix, and The Serpent, on the BBC.

Topping the 'People' list was Christian Eriksen (pictured), followed by Matt Hancock, and third was the US Open winner Emma Raducanu

Christian Eriksen, Matt Hancock and Emma Raducanu were the top three on the People’s List.

Dune, the science-fiction adventure film of Dune, was followed closely by Black Widow and Eternals from Marvel.

While James Bond’s latest No Time To Die was the highest grossing film in the UK, raking in more than £66m in its first three weeks, it only came fourth.

Matt Cooke (Head of Google News Lab) stated that it was not surprising that the year 2021 provided some fascinating insights into the national zeitgeist.

“During the year of uncertainty, we have turned towards sport, entertainment and gardening to make it through difficult and frustrating times.

We have witnessed searches for women of prominence dominate our lists. There has also been a huge increase in the number of sustainability and second-hand questions over 2021.

“Year in Search” provides fascinating insights into the thinking and learning of nations – and about others.

While James Bond's latest No Time To Die was the highest grossing film in the UK, raking in more than £66m in its first three weeks, it only came fourth

While James Bond’s latest No Time To Die was the highest grossing film in the UK, raking in more than £66m in its first three weeks, it only came fourth

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