Excessive avenue style chain FatFace is again on observe after gross sales rose above pre-pandemic ranges.
Gross sales over the five-week festive interval to January 1 rose 3 per cent in contrast with the identical interval in 2019.
That represented a 22 per cent rise on final yr when a lot of its retailers had been pressured to lockdown in December. The efficiency was buoyed by demand at its on-line store the place gross sales elevated 62 per cent on 2019.
Again on observe: Gross sales over the five-week festive interval to January 1 rose 3 per cent in contrast with the identical interval in 2019
Chief govt Will Crumbie mentioned the corporate, which has 180 retailers, is ‘on observe and momentum is with us’.
He added: ‘I am delighted to be reporting a superb set of Christmas buying and selling outcomes.
‘Our deal with digital transformation supported by a extremely productive retailer property drove optimistic development throughout the enterprise with profitability returning to extra normalised ranges.’
Gross sales within the six months to November 27 elevated 4 per cent to £125million, the corporate mentioned. It mentioned 38 per cent of its gross sales had been on-line versus 25 per cent two years in the past.
In the course of the yr, FatFace started promoting on the Marks & Spencer web site as a part of the retailer’s technique of promoting third-party manufacturers. It additionally launched its first child assortment, which suggests its kids-wear vary now spans newborns to 13-year-olds.
It mentioned its cotton is now being sourced from sustainable sources, a part of its environmental targets for 2025.