The Golden Globes moved on-line for its 79th ceremony, however the awards present’s Twitter account had a spectacular fail when it got here to its large second within the highlight.
Sunday’s Golden Globes happened behind closed doorways following a boycott by main stars for the Hollywood Overseas Press Affiliation’s lack of variety on the voting panel.
There was no movie star attendance, no live-stream and no televised ceremony, with the winners introduced as an alternative on Twitter. Main celebs together with Kate Winslet, Will Smith and Nicole Kidman didn’t even acknowledge their victories on social media.
On-line: The Golden Globes moved on-line for its 79th ceremony, however the awards present’s Twitter account had a spectacular fail when it got here to its large second
The shift to social media did not go with out a hitch, as film followers slammed the official Twitter feed as ‘chaotic’ and ‘awkward.’
Among the many greatest criticisms was the tweets’ failure to incorporate all the important thing particulars. Lots of the bulletins did not state what the expertise had received for, with a obscure tweet heralding Andrew Garfield’s win for Finest Actor In A Movie – Drama, lacking out that he picked up the prize for his efficiency in Tick, Tick BOOM!’
‘It takes 43 muscle groups to smile. Thanks for the exercise Andrew Garfield and congratulations for taking dwelling the #GoldenGlobe for Finest Actor—Movement Image—Musical/Comedy,’ learn the baffling tweet.
‘Nowhere in these deeply chaotic Golden Globe tweets do they even point out the tasks individuals are profitable for,’ declared The New York Occasions’ Kyle Buchanan in response.
No exhibits: Main celebs together with Kate Winslet, Will Smith and Nicole Kidman didn’t even acknowledge their victories on social media
Muted: Sunday’s Golden Globes happened behind closed doorways following a boycott by main stars. There was no movie star attendance, no live-stream and no televised ceremony, with the winners introduced as an alternative on Twitter
What occurred? Lots of the winners bulletins did not embrace what the expertise had received for, with Andrew Garfield’s prize for Finest Actor In A Movie- Drama, lacking out that he received for Tick, Tick BOOM!’
Pure chaos: ‘Nowhere in these deeply chaotic Golden Globe tweets do they even point out the tasks individuals are profitable for,’ declared The New York Occasions’ Kyle Buchanan in response
Others poked enjoyable on the tweets ‘awkward vitality.’ One of many greatest misfires got here with the announcement that West Aspect Story had picked up one of many evening’s greatest prizes – Finest Movement Image – Musical/Comedy.
The accompanying tweet was complicated, deciding that the notoriously tragic retelling of Romeo and Juliet was a comedy. ‘If laughter is the drugs then West Aspect Story is the treatment for what ails you’.
After a roasting on Twitter the tweet was swiftly deleted however changed with one which made even much less sense because it declared: ‘Music is the perfect medication’
Fail: The shift to social media did not go with out a hitch although, as film followers slammed the official Twitter feed as ‘chaotic’ and ‘awkward’
‘Okay, @goldenglobes, no less than ‘laughter is the perfect medication’ is a factor. Music is the perfect medication’ is not a factor. Tonight, tonight, the world is stuffed with mild as @WestSideMovie wins the Golden Globe for Finest Image — Musical/Comedy. That is the tweet,’ corrected one follower.
Others criticised the graphics, which included a inventory picture of every star accompanying a winner’s tweet. ‘The copy in addition to the unhealthy generic graphic for every Golden Globe winner announcement tweet is deeply chaotic and I for one would identical to to know what is going on on.’
‘the Golden Globe Awards’ tweets are a chore to learn. As an alternative of unveiling the winners on the visuals, it’s important to learn the entire tweet to know who received. Among the tweets are even complicated.’
Awkward: One of many greatest misfires got here with the announcement that West Aspect Story had picked up one of many evening’s greatest prizes – Finest Movement Image – Musical/Comedy
Delete: The accompanying tweet was complicated, deciding that the notoriously tragic retelling of Romeo and Juliet was a comedy earlier than that tweet was deleted and changed by with one which made even much less sense because it declared: ‘Music is the perfect medication’
Give him the job: ‘Tonight, tonight, the world is stuffed with mild as @WestSideMovie wins the Golden Globe for Finest Image — Musical/Comedy. That is the tweet,’ corrected one follower
‘Congrats to the manager that employed their nephew to run the Golden Globes social. I wager they are going to by no means write a collection of tweets with the punchline being the winner’s identify, ever, ever once more,’ determined one tweeter, whereas one other summed up the night with:
‘Golden Globes was about watching celebrities get hammered and go off e book. Then final yr it was actually on zoom and nobody knew what was what. And now we have now these unhinged tweet bulletins. Props to the Golden Globes for at all times selecting absolute chaos.’
Whereas the Globes did their greatest to convey some fanfare to the muted event, the precise winners failed in probably the most half to match the keenness.
Winner: Whereas the Globes did their greatest to convey some fanfare to the muted event, the precise winners failed in probably the most half to match the keenness. West Aspect Story star Rachel Zegler shared a crying video after her win
Main winners together with Kate Winslet, Michael Keaton, Jason Sudeikis, Will Smith and Nicole Kidman didn’t even acknowledge their victories on social media.
West Aspect Story received for greatest image, musical or comedy, whereas The Energy of the Canine received greatest drama movie. And whereas the official Twitter account for West Aspect Story shared a celebratory put up, The Energy of the Canine’s didn’t.
Among the extra social media savvy winners did rejoice their win on-line, with West Aspect Story star Rachel Zegler, who boasts 423k Instagram followers, sharing a crying video after her identify was introduced.
The Energy Of The Canine supporting actor winner Kodi Smit-McPhee let his dad, actor and former skilled wrestler Andy McPhee do the speaking because the younger star shared a video of his father speaking about his highway to stardom.
Historic: Pose actress Michaela Jaé, who’s the primary transgender actress to win on the ceremony for her efficiency in Pose, was the loudest recipient, tweeting excitedly
Pose actress Michaela Jaé, who’s the primary transgender actress to win on the ceremony for her efficiency in Pose, was the loudest recipient, tweeting excitedly about her historic win.
‘OMG OMGGG!!!! @goldenglobes Wow! You speaking about sickening birthday current! Thanks! That is the door that’s going to Open the door for a lot of extra younger gifted people.’
‘They are going to see that it’s greater than attainable. They are going to see {that a} younger Black Latina woman from Newark New Jersey who had a dream, to vary the minds others would WITH LOVE. LOVE WINS. To my younger LGBTQAI infants WE ARE HERE the door is now open now attain the celebs!!!!! @goldenglobes To the nominees we’re Queens. I am so pleased to share area with you! Every final one in every of you ladies are phenomenal.’