You might consider taking out Turkish Insurance for Christmas. Iceland will guarantee that 150,000 of its customers sign up by Christmas to receive a bird right on time

  • Rumours abound about a turkey and present shortage this year. 
  • Iceland’s Turkey Insurance has been launched to counter this trend. 
  • According to the company, one will be given for every 150,000 who sign up by Christmas Day  

Christmas is coming and families across the country are eagerly awaiting the arrival of the holiday season.

Because of shortages in the supply chain, many shoppers are stocking up now on food and presents to ensure they have enough for Christmas. 

Iceland is offering turkey insurance to its customers, which allows them to take a safer approach and buy a frozen turkey.  

Every customer signing up for the supermarket’s Guarantee will receive a Thanksgiving turkey that they can eat on Christmas Day.

Iceland is launching Christmas Turkey Insurance for customers, guaranteeing they will get one

Iceland will offer Christmas Turkey Insurance to customers. This guarantees that they will receive one

Customers can take advantage by ordering their favorite turkey through the online reservation system. They also need to select their delivery date before Monday 22 November. 

Iceland expressed hope that this guarantee will help to reassure its customers and prevent them from being uncertain about their turkey purchase.

It works. 

First 150,000 Iceland customers to register and reserve a delivery slot between 11-17 December and Monday 22 November will receive a turkey on Christmas Day.

It also stated that the supermarket will be offering more than 600,000.00 Christmas delivery slots between 11 December and 17.

Iceland is so sure that deliveries will be on-time, it even promised to cover all costs for any Christmas shopping that was late.

Customers will be able to choose from three different frozen turkeys: Iceland’s Perfect Turkey which is £17 and serves eight to 10 people; Bernard Matthews’ Golden Norfolk Basted Turkey Crown (Medium) which is £16 and serves six to 10; and Bernard Matthews’ Golden Norfolk Basted Whole Turkey with Giblets (Large), which costs £17 and serves eight to 10 people.

Iceland claims that once customers create an account, select their preferred turkey and then book their delivery time, they will be able to rest easy knowing their Christmas dinner is covered.

Six days before their scheduled delivery, customers will receive an invitation to order online. They can add the reserved turkey and all of their Christmas gifts to the basket.

Iceland's frozen turkey sales went up 409% in September compared to the same time in 2020

In September, Iceland’s sales of frozen turkeys rose by 40% compared to 2020.

What is insurance? 

The Shelf availability of the products was reviewed by the Office for National Statistics between November 5 and 8, 2009. It found that 18% of frozen turkeys either were not in stock or unavailable. 

Separate data from Kantar also revealed British shoppers spent £6million more on frozen turkeys in October in comparison to last year.

Due to rumours regarding shortages and problems in supply chains, it is probable that many people have taken stock. 

Some within the sector blame Brexit for the decline in food delivery and manufacturing workers. Others claim that bosses should pay workers more to retain them.  

Andrew Staniland (frozen trading director, Iceland Foods) said, ‘Planning your Christmas Day dinner can be stressful. This year there is a lot of noise about Christmas food shortages so we wanted our customers to feel more secure.

“We prepared for a bigger Christmas and have built up a large stock of frozen turkeys. Our customers can be assured a turkey that will remove all worries and ensure a memorable Christmas.

Iceland announced earlier this holiday season that frozen turkey sales increased by 409 percent in September, compared with the same time in 2020. This shows how people have been planning ahead for big parties.

Turkeys aren’t the only thing at risk this Christmas. This is Money previously reported that there may be a lack of popular electronic Christmas presents available this year due to the global semiconductor shortage.

As a result, items such as smartphones, laptops and gaming consoles may be out of stock.