A stunning Mayfair apartment which was once home to the founder of Selfridges department store on Oxford Street has hit the market for £19.95 million.
The sprawling five-bedroom residence on the fourth floor of Brook House, Park Lane was the London home of Harry Selfridge during the 1930s and 1940s and offers 3,777 sqft and five balconies with 124.8 sqft of outside space.
The Brook House original apartment building, which was originally owned by Edwina Mountbatten – the widow of Lord Mountbatten – was built by George Fee between 1933-1935.
This magnificent apartment was where Selfridges founder Syrie Maugham entertained her, his glamorous mistress Syrie Maugham and Rosie Dolly his secret lover, dancer Rosie Dolly. The new owner will have panoramic views of Hyde Park from one or all five balconies.
A Mayfair apartment which was once home to the founder of Selfridges department store on Oxford Street has hit the market for £19.95 million. This main reception room, which is shown in the photograph, has white-slab marble flooring. There are plenty of seating options for entertaining and relaxation.
Park Lane is the sprawling fifth-floor residence that includes five bedrooms. The main living area features white-slab Marble flooring, chic vintage rugs, and spacious furniture.
This spacious kitchen offers panoramic views of central London and features a breakfast/dining area, a large island and separate utility rooms.
This apartment’s centerpiece is its 44ft reception room, which has a dual-aspect layout and features marble flooring and coffered ceiling. The space also includes full height glazing that overlooks Hyde Park. There are two bays with floor to-ceiling windows as well as ornamental balconies.
Brook House, an estate owned by Sir Ernest Cassell (financier and grandfather to Edwina Mountbatten), occupied the original location at 113 Park Lane.
Edwina Mountbatten was able to inherit the wealth of her grandfather and partnered up with George Fee as a property developer in order to renovate the property.
She was also given a portion of each apartment’s sale and ownership of the huge duplex penthouse that Edwina designed in 1935.
Harry, an American magnate in retail, founded Selfridges department store in London in 1909. He initially lived in Arlington Street, Westminster. Then he moved to 9 Fitzmaurice place, a Georgian home just near Berkeley Square.
Harry Gordon Selfridge (pictured at his Park Lane apartment) was an American retail magnate. In 1908, Selfridges, the famous department store located on Oxford Street, was founded. He moved into the fourth floor apartment at Brook House in 1936 and stayed there until 1945
The property at 113 Park Lane used to be occupied initially by Brook House. It was owned by Sir Ernest Cassell who was the financier, and grandfather of Edwina Mountbatten. In 1993 the original Brook House apartment building was demolished and replaced in 1997-1998 by the current building, designed by architectural practice Michael Squire & Partners.
The magnificent apartment is where the Selfridges founder entertained his official mistress, the glamorous Syrie Maugham, and his on-off secret lover dancer Rosie Dolly. Pictured, The Dolly Sisters, Rosie and Jenny, in Paris in 1923
But the property tycoon decided to move to the Oxford Street apartment, also giving up the lease on his rented country estate, Highcliffe Castle, after his personal fortune declined rapidly during the Great Depression.
Harry was one of the first residents to move into the apartment building and remained at Brook House until late 1945 when he He was moved to Ross Court, Putney Heath where he lived with Rosalie. Rosalie died on May 8, 1947 at age 89.
In 1993 the original Brook House apartment building was demolished and replaced in 1997-1998 by the current building, designed by architectural practice Michael Squire & Partners.
This modern building offers basement parking and ground-floor residential foyers with concierge and passenger lift. It also has 15 apartments. There are 12 apartments on 2nd through 5th floors, and 1 penthouse on 6th and 8th floors.
Five double bedrooms are available, each with custom built-in closets and an ensuite bathroom. This stunning apartment features chic marble and oak-clad sinks. Recessed lighting is also included.
This elegant, 3,777 square foot apartment has five balconies measuring 124.8 sqft. The master bedroom also boasts access to the balcony. It is equipped with stylish chandeliers and vintage furniture.
This apartment offers a lot of living space, panoramic views overlooking Hyde Park and floor-to ceiling windows. There are also ornamental balconies and vintage furniture.
Modern building features include basement parking, concierge service, passenger lift, residential foyers on ground floors with concierge, and 15 apartments. The building has 12 apartments on the 2nd and 5th floors as well as one penthouse on each floor of the 6th through 8th floors.
You will find the ideal space for relaxing or entertaining in the main reception. It features white-slab marble flooring.
This spacious kitchen includes a large island and breakfast/dining space. Additionally, there is a separate utility area. Two bedrooms are available with custom-built wardrobes.
Both the main and master guest suites feature balconies. The master suite also has a walk in dressing area. There is also a 24-hour concierge and additional storage space.
The apartment is located on Park Lane, directly adjacent to Hyde Park, and the boutique shops and restaurants of Mayfair Village, centered on Mount Street, as well as access to Marble Arch and Bond Street undergound stations.
Five double bedrooms are available, each with their own built-in wardrobes. The master bedroom features a balcony and has a walk-in dressing room, perfect for a fashion lover like Harry Selfridge
Elegant vintage décor, floor to ceiling windows and access to one or more of five of five spacious bedrooms make up the main living area in this five-bedroom home.
You will find the main living space in the Mayfair apartment with stunning chandeliers suspended from the ceiling and walls, as well as marble flooring, vintage rug and fashionable furniture.
The main living area of the grand Mayfair apartment boasts views of Hyde Park from one of the five the sprawling balconies providing 124.8 sqft of outside space
Brook House, London’s most famous address is on Park Lane. It is directly next to Hyde Park and the boutique shops, restaurants, and cafes of Mayfair Village.
Peter Wetherell, Founder & Chairman of Wetherell says: ‘During the 1930s and 1940s this fourth floor address on Park Lane was the glamorous Mayfair home of Harry Selfridge, founder of the world-renowned Selfridges store which is nearby on Oxford Street.
The Brook House is a modern apartment building with views that overlook Hyde Park, which, while it may be new, differs from the 1930s-era original Edwina Montbatten and Harry Selfridge knew.
‘Whilst much has changed since the old Mayfair of the 30s and 40s, what hasn’t changed is the amazing view from Park Lane over the 350 acres of Hyde Park – only now – the trees are more mature.’
The fourth floor apartment in Brook House is available for sale with sole agent Wetherell for £19,950,000.