Bolt, a ride-hailing company is allowing its drivers to decide their fares to cut down on cancellations.
Estonian-based start-up, which wants to challenge Uber in the minicab app market. It said that the company will begin testing the scheme this week.
This comes just weeks after Uber announced plans for a 10% increase in fares.
Bolt claims that allowing drivers the ability to determine fares within the limits set by Bolt will help reduce cancellations. This is called multi-apping.
MailOnline previously reported that Uber drivers were using several apps at once, including Bolt, Bolt, and FreeNow in an effort to obtain the most affordable fares.
However, customers will find themselves with jobs that are accepted but cancelled minutes later. It can cause longer waits.
Bolt, a ride-hailing company that allows drivers to determine their own fares to reduce cancellations, is introducing a pilot program to let them set their own rates. Estonian-based start-up Bolt hopes to be a rival for Uber’s mini-cab market. It will begin testing the scheme this week.
Bolt believes its new plan will decrease cancellations of trips, allowing drivers to verify that their jobs are viable before agreeing.
Bolt’s Manager for Western Europe Sam Raciti said that drivers have asked for Bolt to allow them the freedom to determine their prices, so they can make sure that a trip is financially viable before accepting it.
“These changes will reduce the waiting time on Bolt’s app, and there will be fewer cancellations by drivers. This allows customers to get to their destination faster and safer after an increase in demand.
“We built our company around giving drivers complete flexibility.
“These changes are part and parcel of that philosophy, and will improve the functioning market.”
Drivers will soon be able to select their own price in several UK locations starting this week. This is ahead of an expected rollout throughout the UK before Christmas.
Bolt offers two options for drivers: they can choose to set their own prices or Bolt’s standard pricing that varies depending on the supply and demand.
Also, a feature that allows passengers to choose their driver from an existing list will be introduced.
The union bosses were unhappy about this move because they feel it will reduce the cost of drivers.
A spokesperson for the App Drivers & Couriers Union (ACDU) said: ‘Bolt’s new pricing model is a desperate attempt to avoid accountability for worker rights for their workforce by creating a false pretence of driver control in price setting.
‘In reality, Bolt’s work allocation algorithm will quickly profile and prioritise drivers who are prepared to accept ever lower prices for their work allowing Bolt to expand market share at worker’s expense. Bolt’s worker status will be the subject of an ongoing legal action by ADCU.
“This program raises serious safety issues associated with an increase in workload. As drivers are required to assess work and make offers while they’re on the road, this programme is also dangerous.
‘If Bolt want to proceed with this plan, they must set a price floor of £2.00 per mile and allow drivers to set prices higher that this if they wish.
“In London, Bolt must provide a quote prior to a trip being booked. Customers will have certainty of pricing and the security that a simple model of pricing is in place.
In an effort to draw more drivers, Uber (pictured in Library image) has raised prices in London of its rival Uber.
“This initiative weakens the regulatory system and essential consumer protections.”
It comes as rival firm Uber increased its prices in London by 10 per cent last week in an attempt to attract more drivers.
Bolt stated that it has grown rapidly in the UK after launching in London, 2019 due to its commission rates which were lower than other companies.
The company boasts more than 65,000 drivers, and 4 million customers in 14 English cities.