Traditional pornstar martini, one of Britain’s most beloved cocktails is now going green. The iconic passion fruit topper will go away in favor of something that is more eco-friendly.
According to The Times, Revolution Bars will not serve half of a passionfruit on its pornstar martinis at any one of their 66 locations in the UK. Instead, they will garnish the drinks with edible rice paper.
According to the company, it sells over one million pornstar martinis each year. They also said that half a million passion fruits are used annually and they ship them approximately 6,000 miles from South America.
It costs the company £130,000 to ship them over and causes more than 100 tonnes of carbon emissions.
Revolution’s chief executive stated that fruit adds no flavour, and is often lost by customers. So they were replaced with rice paper.
Traditional pornstar martini, one of Britain’s most beloved cocktails is changing to something that is more sustainable. It will no longer have its passion fruit topping and it will be replaced with something else.
In August, The Pornstar Martini was named the most loved cocktail worldwide, according to Google search data, which had 18.4 millions searches around the globe. It was also tops in the UK
Traditional cocktails include a combination of fresh passion fruit, passion liqueur and vanilla vodka. A shot of Prosecco is added to the mix.
Douglas Ankrah, who was 51 years old when he created the traditional pornstar martini.
Ankrah’s name was firmly etched in history of cocktailing when he made the Pornstar Martini at Knightsbridge bar Townhouse, in 2003.
Ankrah claims that he came up with the name of the cocktail after visiting a Cape Town gentlemen’s club. Master of Malt 2019 reports: “The cocktail looked so sexy, it was like something a pornstar might drink.”
He also added: ‘When I first made it, I had no idea it was going to be neo classic’, but he later created a bottled version, because he was fed up of tasting badly-made versions of his tipple.
Ankrah launched his line of Pornstar Martinis, which has become the world’s most loved cocktail.
Pornstar Martini was first created in 1993. It has featured on many top cocktail lists. According to Google search data, this cocktail was named as the “World’s Most Popular Cocktail” in August 2012.
The figures revealed there were more than 18.4million searches worldwide for Pornstar Martini, with the Pina Colada – top in America – ranking second with 10.5million searches and the Aperol Spritz in third with more than 8.2million registered searches.
Data also revealed that the UK was one of the countries in which the Pornstar Martini has been most popular and most desired cocktail in Africa.
In 2018, Marks & Spencer was accused of sexism for selling £2 ‘Porn Star Martini’ cocktails.
Women’s rights activists and shoppers claimed the high street firm was “normalizing porn” with the tinned drink.
After a decision by The Portman Group, an alcohol watchdog, the supermarket giant had to change its name to Passion Star Martinis.
Ankrah the Creator insists there is nothing sexual.
“The drink is extremely evocative, and it’s very tantalizing.” It was named Pornstar by me because it was something a pornstar would drink. There’s nothing sexual about it, Ankrah explained to The Buyer during a 2019 interview.
Speaking at a Zero Carbon Forum event, Revolution Bars CEO Rob Pitcher said the decision was made to remove the passion fruit because it was often taken off by customers anyway.
He explained that it was only getting in their way of drinking. They bang on their noses [them] — we fly it all the way from South America to do that.’
We know that the energy savings achieved will pay for energy efficient lighting, and other energy saving methods.