As three of the largest supermarket chains assured that they will have enough stock, Christmas dinners are not going to be affected by this supply chain crisis.
Sainsbury’s, Waitrose and Marks & Spencer reassured customers that their food and drink needs will be met to as panic buying threatened to result in shortages.
Simon Roberts, the Sainsbury’s CEO, penned customers a letter on the company’s site saying the supermarket will have ‘plenty of food’ for everyone.
As three of the largest supermarket chains assured that they will have enough stock, Christmas dinners are not going to be affected by this supply chain crisis
He wrote: ‘Following reports that some popular products will be hard to find this Christmas, I want to let you know we’re working flat out to make it a Christmas to remember.
‘I also want to reassure you that there will be plenty of food and that we are confident that even if the exact product you are looking for isn’t available, there will be a good alternative.
“Longer life products like Christmas cakes, puddings, mince pie, nuts, and cranberry syrup are available.”
Mr Roberts added that Sainsbury’s stores will be getting regular deliveries right up until Christmas Eve and ‘expect expect to sell more fresh turkeys this year than ever before’.
Simon Roberts, the Sainsbury’s CEO, penned customers a letter on the company’s site saying the supermarket will have ‘plenty of food’ for everyone
Fresh turkeys will be arriving on December 19, but frozen turkeys can already be purchased in the stores.
New party foods will start arriving in shops in the middle of the month. The letter promises that shelves in the post office will be filled with fresh festive items, such as pigs in blankets and other festive food products starting in December.
Additionally, he added: “We know how we missed spending time with our loved one’s last year. That’s why we want to make Christmas even better.”
Earlier this week Marks & Spencer’s CEO Steve Rowe also said the retailer is set to ‘deliver a great Christmas for our customers’, The Grocer reported.
He also reassured buyers that there won’t be ‘any shortages of pigs in blankets at Marks & Spencer at all’.
The John Lewis and Waitrose partnership is ‘confident’ it’ll be able to tend to all its customers’ festive needs
A spokesperson for the John Lewis and Waitrose partnership also told The Daily Express that it’s ‘confident’ about its ability to ‘provide our customers with everything they need’ for the festive period.
“We’re working with our suppliers closely and we are confident that we’ll be able to offer a great array of products,” they said.
One in eight adults have shopped for Christmas presents and food earlier than usual this year, according to the Office for National Statistics and retailers are seeing a rush of early Christmas shoppers with experts forecasting record spending of £85billion.