She’s greatest often known as one half of the acerbic posh pair who counselled ‘vogue disasters’ on BBC makeover present What Not To Put on.
Now Trinny Woodall has undergone a change of her personal – turning into one among Britain’s most profitable magnificence entrepreneurs.
Newly filed paperwork reveal her model Trinny London greater than tripled its turnover in a 12 months to an enormous £44.2million. One in all her hottest merchandise, a £35 glow-boosting suncream, is claimed to be offered each ten seconds.
The enterprise, which she arrange in 2017, made a gross revenue of £27.4million within the 12 months to March 2021, a large improve on the earlier 12 months’s £8.5million.
Gross sales outdoors Europe soared from £1.9million to £13.4million, in keeping with the accounts filed at Corporations Home this week.
Trinny Woodall has undergone a change of her personal – turning into one among Britain’s most profitable magnificence entrepreneurs with her vogue model Trinny London
The model is claimed to make use of 194 workers, promote 187 completely different merchandise and have clients in 167 international locations.
The achievement is made all of the extra spectacular by the truth that it occurred in the course of the pandemic, when many individuals ditched make-up as a result of they have been staying at dwelling, and different firms noticed gross sales plunge.
Social media has been key to the success of Trinny London, which has known as itself a ‘digital model’.
Miss Woodall posts hours of content material on her Instagram account, generally a number of occasions a day, selling her skincare and make-up merchandise to her million followers. She receives tens of 1000’s of YouTube views every week.
Usually showing bare-faced and never afraid to drag weird expressions with hilarious impact has helped her to win legions of followers.
Miss Woodall posts hours of content material on her Instagram account, generally a number of occasions a day, selling her skincare and make-up merchandise to her million followers. She receives tens of 1000’s of YouTube views every week
Describing social media as ‘important’, Miss Woodall mentioned: ‘If anybody leaves a touch upon my channels, I “like” it and reply. The extra you possibly can create a two-way interplay, the higher.’
Nevertheless it wasn’t all plain crusing, with the enterprise shedding £800,000 in its first 12 months.
Miss Woodall, 57, has spoken of her tears on the first ‘appalling’ prototype of the Trinny London make-up merchandise, which fitted collectively in a stack.
‘It seemed low-cost and clunky,’ she informed The Mail On Sunday’s You journal. ‘It was a horrible second and I really cried. However I stored going. Eleven prototypes later, we obtained it proper.’
Described by buddies as ‘probably the most self-sufficient individual they’ve ever met’, Miss Woodall launched herself into the enterprise by promoting her 20-year assortment of designer garments, elevating £60,000 to tide the corporate over whereas she fundraised with buyers.
The daughter of a banker, and educated at boarding colleges from the age of six, she first ventured into enterprise by promoting velvet hair bows adorned with brooches with a buddy on the age of 16.
‘We have been stocked in Harvey Nichols, however it fizzled out,’ she mentioned.
She later wrote a weekly fashion column in a newspaper with Susannah Constantine, which was was What Not To Put on. The present went on to win a Royal Tv Society Award.
Miss Woodall, who has been going out with super-rich artwork seller Charles Saatchi, 78, since 2013, mentioned final 12 months that the idea he bankrolled her enterprise behind the scenes obtained to her ‘greater than the rest as a result of it is the furthest from the reality’.
Saatchi was beforehand married to tv cook dinner Nigella Lawson, who claimed that she was subjected to ‘intimate terrorism’ throughout their ten-year marriage.
Miss Woodall’s ex-husband, Johnny Elichaoff, father of her daughter Lyla, 18, fell to his dying from a London automotive park in 2014 aged 55 after he ‘misplaced every part’ in a collection of failed oil investments.