Wagamama delighted its fans with the launch of Britain’s first plant-based high street. Veganuary sees many Brits want to eat fish and chips.
The Japanese version of the British classic is now available as Tempura Fish + Bang Bang Yaki–imo.
Lightly tempura coated fish, otherwise known as beer battered, is being replaced by tempura coated fish, which is made of a combination of soy, pea, and rice proteins. This replicates the fish’s flavor and texture.
Wagamama has its own version of ‘chips,’ with roasted sweet potatoes chunks, red onion and wagama’s firecracker sauce. This adds the ‘bang bang” element to the dish description.
You can also enjoy all the classic trimmings but in a unique wagama style. Smashed minty edamame bean makes for wagama’s version of mushypeas. It is served with katsu curry sauce and waga tartare, Japanese pickles, chilli and a wedge.
It’s presented on mocked up newspaper and plates in homage to the traditional British way of doing things.
Tempura Fish + Bang Bang Yaki IMO is a Japanese take on the British traditional. The new dish costs £12.95 and available in restaurant, on Deliveroo and through click and collect for just one month only at all UK restaurants, excluding Northern Ireland.
The new dish costs £12.95 and available in restaurant, on Deliveroo and through click and collect for just one month only at all UK restaurants, excluding Northern Ireland.
In 2021, more than half a million people signed up to the Veganuary challenge – going vegan for January – with numbers expected to exceed it this year as more people pick up plant-based diets.
Thomas Heier (Wagamama CEO) told FEMAIL that the company is proud of its 50 percent plant-based menu. He added, “We are committed to encouraging people to try our plant-based options to make a lasting difference to our planet.”
“Which is the reason we’re focusing our efforts on dishes that are delicious enough to tempt even the most hardened meat-eater, even if it’s only about making one sustainable change a week.”
Wagamama’s October 2021 menu was made entirely plant-based. Their new Veganuary dish is part their ongoing mission to inspire and empower Brits to grow plants, one bite at a time.
As research has shown that adopting a plant based diet can help to reduce climate change, it is becoming increasingly important to recognize this as an option.
Wagamama’s October 2021 menu was made entirely plant-based. Their new Veganuary dish is part their ongoing mission to inspire and empower Brits to grow plants, one bite at a time.
Pan-Asian chains already offer vegan alternatives to many of their most famous dishes. Gaz Oakley collaborated even with them to create a vegan “egg”.
It also transformed watermelon to ‘tuna,’ as well as eliminating red meat from its Old Street East London test kitchen menu.
Wagamama has seen an increase in people trying vegan food every year. As a result, less than 20% of its guests are now choosing to eat plants.
Steve Mangleshot from wagamama, the global head-chef of the company said that Tempura Fish and Bang Bang Yaki imo bring vibrant Asian flavors to a British classic everyone loves. Our goal was to surprise and delight vegans, as well as to empower meat-loving guests by making Veganuary a fun event.
‘For us, it will always be about creating incredible soulful dishes, which happen to be plant-based – meaning, we aim for our vegan dishes to excite every guest no matter their dietary preferences.’
This announcement comes just as Subway, Starbucks, Caffe Nero and Starbucks announce a variety of plant-based goodies to support vegans throughout the month.
Premium coffee house, Caffè Nero, has teamed up with plant-based favourite THIS™ to launch a new Veganuary menu.
Costa Coffee is set to welcome the new Vegan Macaroni Cheeze, made with tender pasta, a rich vegan cheeze sauce and fresh spinach, all topped with a delicate parsley crumb.
And if coffee isn’t your style, high-street favourite Subway has unveiled two new additions to its plant-based menu for Veganuary – the T.L.C.® Tikka (Tastes.Like.Chicken.) and the T.L.S.™ (Tastes.Like.Steak.).
The T.L.C.® Tikka, a new spice-inspired twist on the original roast-chicken inspired T.L.C.®, is an exciting special addition to the menu exclusively for Veganuary, available from Wednesday 29th December to Tuesday 15th February in select stores across the UK and Ireland, replacing the classic T.L.C.® for a limited time.