Did you know that about 40% of American adults use Instagram? This is quickly becoming the platform of choice because it doesn’t have the drama that you’ll find on social media networks.
Instagram rolled out new features to get more people to the platform and encourage them to stay on the site longer.
This is a great opportunity for you if you want to grow your business. Instagram tends to prioritize accounts that use a range of Instagram features.
If you want to improve your reach, the best way to do that is to incorporate the different features into your content marketing plan.
Which Instagram features do you need to use to boost your visibility? Read on to find out.
1. Reels
Reels are one of the Instagram new features that you can’t ignore. Reels are very similar to TikTok videos. These are short videos with background audio and effects.
Take advantage of Reels by using the Remix feature. You can collaborate with someone and create a video response to their Reel.
You can then have their Reel alongside yours. Turn on the ability to let anyone remix your Reels. This will give your posts more interaction and expand your reach.
2. Stories
These are short videos, polls, and other types of interactive content. Stories remain visible for only 24 hours.
Do you have stories that show people what your content is all about? Turn them into Story Highlights. These are Stories that appear on your profile.
Create different themes, such as workouts, recipes, and travel. Use an Instagram Story highlight cover template to create an engaging image. People will click on those Stories to learn more about your account.
3. Video Posts
Instagram isn’t only about short video clips. Users love to see long-form video content as well.
Doing live videos lets you boost your reach because your followers get notified that you’re live. Your followers interact with your videos which helps your other content gain visibility.
Take advantage of doing video in standard news feed posts as well.
4. Guides
Guides are one of the Instagram new features that let you organize content. You can curate content around different themes, locations, and products.
Think about the content themes that your community would love to learn more about. For instance, if your account sells fitness equipment, you can have a guide for workouts that use specific pieces of equipment.
5. Shop
Instagram wants to keep people on the platform for as long as possible. The longer they stay on the site, the more money they make from ads.
Instagram is a great platform for ecommerce, but people would leave Instagram to go to your site and make a purchase.
List your products using the Instagram shopping feature. This feature lets you sell and expand your reach at the same time.
Learn About the Latest Instagram Features
Instagram continues to grow and evolve. Take advantage of the Instagram features listed in this article to expand your reach.
For more tips to grow your business, take a look at the other articles on the blog.