Amazon has paid Adele at least £1 million to use her hit track Hold On for its Christmas advert.
This lucrative deal with Amazon was made in advance of the album’s release. This track will be featured in both the UK and US campaigns, as well as other international markets.
As Adele walks by a subway station in America, a girl from school is seen making friends.
The ad was shown last week on Adele’s ITV program, An Audience With Adele. A source said: ‘This is a coup for Amazon, they are big – but Adele is bigger.’
Known previously for turning down endorsement deals, Adele once said she had been offered ‘everything you can imagine’ since shooting to fame in 2008.
She was able to convince Spotify last week that the default music setting of the Spotify shuffle app should be changed.
The tracks that were originally recorded will be played in their original order.
Adele once said she had been offered ‘everything you can imagine’ since shooting to fame in 2008
She rose to prominence after her split with Simon Konecki (a Tottenham-born musician) in 2018 and became one of Hollywood’s most influential women.
Once so private that she even declined to confirm she had given birth to the couple’s son, Angelo, she is now building a global brand.
In promotion of her album, she was featured on Vogue magazine covers in Britain and America. She also got an interview with Oprah Winfrey (US TV mogul).
The music industry is abuzz with speculation that her sports agent boyfriend Rich Paul, 39, will further boost her career – making them one of the world’s most powerful celebrity couples.
Jonathan Dickens is currently her manager. He’s a British music executive and has known the singer since 2006.
In the promotional campaign to promote the album she was featured on Vogue magazine’s cover in America and Britain.
An Australian journalist who was denied access to Adele’s new album by Sony has apologized.
Matt Doran told viewers of his Weekend Sunrise show that he didn’t pay enough attention to an email from Sony that would have allowed him to listen to the album before they met.
He said: ‘It didn’t mention Adele but it did contain a link to her album. It was a dead-set, hand-on heart truth that I didn’t see it.
‘To Adele I say, I’d never have knowingly disrespected you.’