It’s impossible not to notice the influence Y2K has had this year on fashion, from mini-skirts and double denim to skinny jeans dying out.
ASOS Annual Trends reports confirms shoppers’ passion for the ’90s, early 2000s. This report reveals the exact items Britons bought in 2021 and also predicts what styles they will buy next year.
As customers sought uplifting clothing to lift their spirits during the difficult months, floral and botanical prints were prominent this year.
As people returned to work, the lifting of restrictions on lockdown caused a spike in black pants sales.
Jeans that were too short are no longer fashionable.
But glamour wasn’t the only option this year. Brits wanted to look glamorous after months spent locked up.
90s-MANIA
Trendsetters of the 90s and noughties are set to continue their reign in 2021 according to ASOS Trends Report. Pictured, Dua Lipa
The 1990s and noughties look caught fire in 2021 and will continue to be influential over the next 12 months, according to the annual ASOS Trends Report.
The styles are particularly popular among fashionistas in their teens or early 20s.
Modern fashion icons such as Bella Hadid or Dua Lipa lead this tribe of Y2K fashionistas. They champion 90s trends like exposed thongs, handkerchief tops and double-denim.
Sales figures showed that women were wearing cargo pants, mini skirts and low-rise jeans to go out looking stylish, according to sales figures.
SKINNY JEANS ARE OUT
Flares are the most sought-after style in trousers this year. There were 446,000 flares on ASOS shelves. Pictured, Olivia Wilde wearing mustard yellow flares in California this month
This year’s trend in trousers was the end of skin-tight, tight cuts. Shoppers are opting instead for dramatic flares or mom jeans with wide legs, and stylish culottes.
More than 200,000 pair of cargo and baggy skater jeans were bought by customers. But the standout style of trousers this year was flares – with 446,000 pairs sold.
Also, our wardrobes saw an increase in sales due to our return to work during the second half. ASOS reported that black trousers saw a 33% increase in sales.
BAGGY UNISEX CLOTHES
According to the company, 25% of those aged 18-35 planned on wearing baggy clothes in the New Year. Billie Eilish is seen wearing baggy sportswear in this picture
Research from the brand showed that a quarter of 18-35 year-olds planned on wearing baggy clothing in the new year while a fifth will be going for big and bold colours.
This trend continues from 2021 when large-sized styles made up 60% of the male jersey tops, and 135 percentage more women’s flares were sold.
Collusion is the winner of the ASOS Brand Most Searched Award. It’s a vegan and sustainable brand that offers inclusive sizes.
JUMPSUITS and KILLER HEELS
This year’s end to lockdown was marked by a massive rise in sales of jumpsuits. With mesh becoming more popular in summer months, super-soft velvet took over as the star in autumn and winter.
British customers were eager to party come July, with an average of 13 sales per hour throughout the month.
TENDS IN WEDDING
Shoppers seemed to take inspiration from the wedding gown worn by Carrie Johnson who hired her £2,870 wedding dress by designer Christos Costarellos for just £45 from MyWardrobeHQ when she married Boris Johnson in May
With a flurry of weddings delayed in 2020 going ahead this year, it’s no surprise that 1.5 million bride and bridesmaid dresses were sold on the platform.
The most popular dress on the platform was the Iris, a long sleeve lace bodice maxi wedding dress with a pleated skirt which sold 15,000 times.
Shoppers seemed to take inspiration from the wedding gown worn by Carrie Johnson who hired her £2,870 wedding dress by designer Christos Costarellos for just £45 from MyWardrobeHQ when she married Boris Johnson in May.
When it came to the wedding party, sage green was the colour of choice for bridesmaids and in the UK shoppers purchased 100,000 complete suits, with sales of formal shoes up 80 per cent.
HALTERNECKS TO TREND in 2022
As seen on ASOS Marketplace, shoulder-baring tops with halter necks were a hot item this year, with 37.437% more searches. Miley Cyrus is seen wearing a halterneck jumpsuit.
Shoulder-baring, halterneck tops saw 37.437 percent more searches on ASOS Marketplace. They are also predicted to be a big hit in 2022.
‘We’re also going to see 00s trends have a revival next year, so expect low rise jeans, double denim and mini-skirts to feature in lots of edits’, said Vanessa Spence, ASOS Commercial Design and Visual Director.
“Pop bright colors are the best choice for those who have lived in muted tones and need some inspiration.