A Master of Wine can lift BA’s spirits. After being criticized for plans to allow passengers to order drinks via an app, the airline is now looking for top drink experts.

  • Jancis Robinson, a top wine writer at BA, resigned from the company in 2010.
  • England has 200 Master of Wines, with 8 in Scotland and Wales 
  • Except for short-haul economy, all alcoholic beverages are complimentary on BA flight

British Airways bosses are looking to wine for help in navigating the turbulent waters of the pandemic.

In an attempt to raise its game, the flag carrier is looking for a Master of Wine.

Only 418 individuals in 30 countries are eligible to receive the MW certification, which is the highest-respected qualification in wine trade.

The good news is that England boasts 200 MWs – Scotland has eight and Wales and Northern Ireland have one apiece.

France has 18 citizens, some of which are British.

Bosses at British Airways are turning to fine wine to get the beleaguered airline through the turbulence of the pandemic

British Airways bosses are looking to wine for help in getting the airline out of trouble during the pandemic.

BA had earlier cut back on the wine supplied on its flights to reduce costs despite the objections from passengers

BA cut the amount of wine it supplied for flights in order to lower costs, despite objections from passengers 

Jancis Robinson, a top wine writer for BA, was its consultant until 2010. But she resigned after the airline’s then boss, Willie Walsh, cut costs by appointing a single supplier for the airline’s three cabin classes.

Two years ago, Robinson quoted a wine trade expert in the Financial Times saying the wine-buying at BA had hit ‘rock bottom – there’s only one way for them to go’.

All alcoholic drinks are free on BA flights and in the airport lounges – except on short-haul economy flights, where customers order from the Speedbird Cafe.

It sells miniature bottles of Chapel Down English wine for £6 and Pannier Brut champagne for £17.50.

During BA’s ‘golden age’, Robinson’s team – which included experts such as Hugh Johnson – tasted hundreds of wines before recommending a shortlist to be served to passengers.

Robinson stated that wines of first classification typically contained a claret top-classed in growth and white Burgundy premier cru.

BA said that it was looking for a ‘passionate individual with a strong knowledge of all drinks categories – particularly wine’.

Tom Stevens, BA’s director of brand and customer experience, told The Mail on Sunday in May: ‘From booking until landing, BA needs to feel like a premium experience.’