British Fuel has been censured for deceptive prospects with claims it attends all emergency callouts swiftly.
The power big’s TV HomeCare cowl adverts first aired in February, however lockdown and an engineer strike resulted in a significant backlog earlier this 12 months – with many households left with out heating and sizzling water for weeks.
After receiving 24 complaints from prospects, the Promoting Requirements Authority dominated the adverts had been ‘deceptive’ and banned them.
British Fuel stated it will search an impartial evaluation.
British Fuel has been censured for deceptive prospects with claims it attends all emergency callouts swiftly. The declare was made in its HomeCare cowl adverts which first aired in February, however lockdown and an engineer strike resulted in a significant backlog earlier this 12 months – with many households left with out heating and sizzling water for weeks
In a single advert, a voiceover recommended that policyholders didn’t must dread ‘waking as much as a freezing residence’ if their boiler was ‘taking part in up’.
‘Not if you’re coated by British Fuel HomeCare.’ it added.
The watchdog additionally upheld complaints towards the agency’s web site for claiming HomeCare would assist prospects keep away from the price of surprising breakdowns.
The regulator stated: ‘The adverts implied that each one British Fuel HomeCare prospects would be capable of name out engineers to attend pressing points at quick discover.’
Round 3.4million HomeCare prospects pay the power big a whole lot of kilos a 12 months to insure and repair their boilers.
However lockdown restrictions and an engineer strike resulted in a significant backlog earlier this 12 months.