Car adverts in France will be forced to display environmental warnings and ask would-be buyers to consider cycling, walking, taking public transport or ride-sharing instead.
The new law is part of French president Emmanuel Macron’s attempt to crack down on carbon emissions ahead of a ban on petrol vehicles in 2035.
Car manufacturers will have three options for alternative transport slogans to use alongside print, TV and online ads.
Car adverts in France will be forced to display environmental warnings and ask would-be buyers to consider cycling, walking, taking public transport or ride-sharing instead under new laws that are part of French president Emmanuel Macron’s (pictured) attempt to crack down on carbon emissions
Those that fail to uphold the law, which comes into force in March, will be fined £42,000 per advert (File image)
Those that fail to uphold the law, which comes into force in March, will be fined £42,000 per advert.
France’s supporters believe that the initiative could be a step towards achieving its 2030 goal of cutting emissions by 40%. But critics have accused officials of ‘stigmatising’ drivers and mocked the edict because it also applies to pure electric vehicles.
Britain set itself the goal of banning all petrol- and diesel vehicle sales by 2030.