After the Royal Family’s approval, fans have been racing to grab the popular aperitive.
Dubonnet, an aperitive made with French wines, was long loved by Queen Elizabeth II and her mother the Queen Mother who died in 2002. It was awarded a Royal Warrant last week.
From next year, bottles of Dubonnet will be printed with the distinction “By Appointment To HM The Queen”.
Waitrose has revealed the tipple, which costs £9.50, has sold out in stores, and supplies are also limited on Amazon.
Waitrose have revealed that it has sold out of bottles of Dubonnet after the £9.50 tipple was granted a Royl Warrant last week. It has been loved by Queen Elizabeth II for many years. Pictured here enjoying a glass of champagne while on a 2008 visit to Slovenia.
A spokesperson for Waitrose have said they hoped the £9.50 tipple, pictured, will be back in stock by the end of the month
According to the supermarket chain, Dubonnet sales increased by nearly 100 percent year-on-year in the week ending September 11.
According to a spokesperson, the store hoped that the stop would be restocked by the end the month.
Dubonnet enjoyed popularity in the 60s and 70s, when there were 20 million bottles sold per year. But it lost its appeal by the 80s.
The drink saw a renewed lease on life in 2019, with annual sales jumping from 350,000 to 500,000.
Pictured: the Queen Mother enjoying a glass of sherry in 1991. In 1991, the Queen Mother enjoyed a glass with Dubonnet after her death in 2002.
Pernod Ricard’s owner Simon de Beauregard said that the growth was partly due to lockdown. However, he believes it has more to do consumers seeking a low-alcohol beverage. It’s become fashionable with the young to use in Negroni cocktails.’
Fortified wine is a type of wine that contains spices and herbs. It was first created in France during the 19th Century and long has been loved by the monarchs.
According to the Daily Mail, last week’s report said that Queen Mother would ask her aide to take two Dubonnet bottles with her to engagements.
It was reported she once wrote a note to her page Billy Tallon, which read: ‘I think that I will take 2 small bottles of Dubonnet and Gin with me this morning, in case it is needed.’
The queen has been a loyal fan of Dubonnet since its infamy in the 1980s. Pictured at a Singapore toast in 1989
Before her recent alcohol-free break, the Queen enjoyed Dubonnet and Gin.
This drink was so loved by the royals that Princess Margaret, the Queen and the Queen mother consumed almost a whole bottle before one fatal dinner.
According to reports, the Queen Mother was so drunk that she had to eat it all. She then collapsed into a fit and fell asleep.
First created by Dubonnet in France in 1840s, it was used as a tonic and to encourage soldiers to North Africa for quinine. This active ingredient is found in cinchona bark which helps to avoid the diseases.
Quinine taste was so bad that soldiers refused to consume it. French authorities launched an appeal to find a solution.
Parisian chemist Joseph Dubonnet responded in 1846 with ‘quinquina Dubonnet’ — adding quinine, herbs and spices to fortified wine – this proved a success, and the drink became popular when the soldiers returned from Africa.
Dubonnet, which crossed the pond after it was released, became an instant hit. It was quickly embraced by Queen Mother who loved it with gin.
It became a middle-class drink, before reaching its heyday in the 1970s after it was bought by Pernod Ricard, when the American actress Pia Zadora became the brand’s model for a series of TV adverts.
Although the drink started to lose popularity in 1980, it is still a favorite of The Crown.
The monarch’s faithfulness to the tipple was tested in 2009 when the Queen requested a glass of Dubonnet at Lord’s Cricket Ground, only to be told none of the bars around the ground stocked the drink, with the local off-license scoffing that no one had requested Dubonnet in 30 years.
To quench his thirst, a royal assistant had to find a bottle in a local supermarket and take it to the cricket field.