ASDA hopes to create a Black Friday treasure hunting by hiding Gucci clothes in its George collection.
To attract designers label lovers, the supermarket has placed 30 discounted second-hand pieces from the fashion house within its 50 clothing departments.
With new Gucci styles costing up to £4,000 for a coat and even socks retailing at £145, lucky shoppers could net a special bargain.
Online shopping is a popular way to save money. Millions of people will be buying online today and then rush to UK stores in search for great deals.
ASDA is hoping to spark a treasure hunt by hiding Gucci fashions in its George range, including a £800 black and purple dress for £15 (right), and a red skirt worth around £700 (left)
The Asda offer is linked to a partnership with vintage wholesaler Preloved, where second-hand clothes – including designer labels and sought after sports brands – are resold in an effort to make fashion more sustainable.
This coincides also with Ridley Scott’s House Of Gucci movie, which stars Adam Driver and Lady Gaga.
Asda said: ‘Thirty exclusive pieces will be hidden in stores around the UK, with teasers on social media encouraging customers to hunt through their local Asda for the chance to purchase a piece of designer history for as little as £12.
“We have some iconic shirts. jackets. and dresses.
Bargains include a £2,000 coat jacket for £25 (right)as well as a leaf print blouse (left) from the Gucci Spring 2009 collection, worth an estimated £400
Asda’s offer comes with a partnership agreement with Preloved, a vintage wholesaler. Pictured: A £20 men’s navy shirt, which is worth an estimated £400
Bargains include a £2,000 coat jacket for £25 and an £800 black and purple dress for £15, as well as a leaf print blouse from the Gucci Spring 2009 collection, worth an estimated £400, and a red skirt worth around £700, for which Asda prices have not been revealed.
Steve Lynam is Preloved’s managing director. He said, “We are delighted that we can offer our customers the opportunity to purchase something they’ve always dreamed about owning in their local grocery store.”
Black Friday has become a largely online event in the UK.
Retail analysts believe that there will still be approximately 20% more people today than one week ago.
Direct Line is predicting spending of £12billion on 30million items.