Our festive feast fears are solved! After warnings about a possible turkey shortage this season, Heinz launches Christmas dinner inside a TIN

  • A soup has been launched by sauce and soup sellers to address the turkey shortages
  • The £1.50 can contains turkey, roast potatoes, pigs-in-blankets in a festive sauce
  • This year, 500 cans are available. If it succeeds, there will be more.

If the warnings of a turkey shortage this Christmas have got you in a flap, fear not – Heinz has a backup plan.

It has come up with a Christmas dinner soup with ‘big chunks’ of turkey as well as sprouts and stuffing.

The £1.50 Big Soup Christmas Dinner also has roasties, pigs in blankets and a gravy and cranberry sauce.

If you’re going to rely on it to feed the family, however, you’ll have to be quick – just 500 cans will be available this year.

The Big Soup Christmas Dinner has turkey, roast potatoes, pigs in blankets and a gravy and cranberry sauce

The Big Soup Christmas Dinner features turkey, roast potatoes and pigs in blankets. It also includes gravy and Cranberry Sauce.

If the success of Heinz is continued, Heinz could make more money next year.

Due to labour shortages, farmers expect a turkey shortage this season.

Heinz isn’t the only one to try to can Christmas – in 2013, retailer GAME launched a ‘Christmas tinner’ for gamers too hooked to their consoles to bother cooking.

The tinned dinner comes as many shoppers are expected to struggle to find traditional turkeys this year

As many people will struggle to find traditional turkeys this holiday season, the tinned dinner is a great option.

It had a top layer made of bacon and scrambled eggs, followed by a layer of fruity mincemeat. A middle layer was made of turkey trimmings and a layer with Christmas pudding.

Heinz by Opinium conducted a survey and found that 42% would eat Christmas dinner less often if it took less time to prepare, and 36% would enjoy it more if it wasn’t so expensive.

Anke von Hanstein, brand manager for Heinz Soups, said: ‘We are so excited for the lucky 500 people to try this sensational seasonal addition to Heinz’s Big Soup family.

Heinz say if the soup is a success they will make more of the fast festive feast for Christmas in 2022

Heinz claims that if the soup proves to be a success, they will continue to make the fast festive meal for Christmas 2022.

‘It is made for those with a big love for hearty festive flavours and tastes just perfect with a slice of warm crusty bread.

‘Any soup that includes pigs in blankets and roasties is a winner in our eyes.

‘And if these lucky few who managed to get their hands on it love it as much as we do, Heinz Christmas Dinner Big Soup might be back next year, bigger and better. Watch this space.’

The cans are available online at Heinztohome.co.uk/Christmas for £1.50 plus postage and packaging.