Holly Willoughby has unveiled a 12-piece jewellery collection following the launch of her lifestyle brand Wylde Moon – but some items cost up to £495.
The This Morning presenter, 40, has called the stunning ‘moon worshipping’ collaboration with Kirstie Le Marque, Love You to the Moon & Back.
The launch of the line – which includes three pairs of earrings, two bracelets and seven necklaces – comes after Holly released a £65 Wylde Moon candle.
Stunning: Holly Willoughby has unveiled a 12-piece jewellery collection following the launch of her lifestyle brand Wylde Moon – but some items cost up to £495
The brand’s price tag, which is expected to be comparable to Gwyneth Paltrow’s Goop, disappointed fans of the television favourite.
Hopeful buyers soon speculated they would also be outpriced by the jewellery line due to the pricetag of Holly’s candles – which cost £65 and £40.
The Wylde Moon x KLM collab starts at £100 and goes up to £495.
One peson wrote, “Will these pieces become more affordable and inclusive for everyone?”
New venture: The This Morning presenter, 40, has called the stunning ‘moon worshipping’ collaboration with Kirstie Le Marque, Love You to the Moon & Back
‘I think to offer a well-being page, that is meant to promote positivity and loving better to have range that exclude people that can’t afford £65 on a candle is really sad & disappointing…
Comparing the lifestyle range to her pal Fearne Cotton’s the person added: ‘@fearnecotton offers a far better & more accessible well-being brand.’
Another person said, “Beautiful jewellery, but way out price range like your candle candles.”
Reaction: Hopeful buyers soon speculated they would also be outpriced by the jewellery line due to the pricetag of Holly’s candles – which cost £65 and £40
A third said the same thing and agreed that the items were beautiful, but too expensive for him.
Holly was complimented by other followers who, among other things, said it was beautiful, classy, and beautiful.
The jewellery collection celebrates the moon and stars with stunning materials like blue enamel, crystal quartz, black onyx, and blue enamel.
Discussing her latest venture, Holly said: ‘To create something with Kirstie Le Marque, especially with Wylde Moon, with all the things I know and love that we can share as a full jewellery collection has been a bit of a dream come true.’
Pictured: The launch of the line – which includes three pairs of earrings, two bracelets and seven necklaces – comes after Holly released a £65 Wylde Moon candle (as above)
Comments: Fans of the telly favourite were disappointed by the ‘unaffordable’ pricetag following the launch of he brand, which is set to rival Gwyneth Paltrow-owned Goop
Kirstie le Marque, meanwhile, said that they were thrilled to launch the WYLDEMOON x KLM collaboration.
“The coming together of our small, female-founded companies was a very exciting moment for me. Each piece is unique, and thoughtfully designed as a celebration for the moon and her beauty and power.
It has been reported that Holly could make up to £12million from her new lifestyle venture.
Wylde Moon: Holly previously launched a two-wick £40 candle, a three-wick £65 candle and a £65 diffuser
Metro spoke with Hayley Smith, RR expert: ‘First, Holly’s not just a TV presenter. She’s a serial entrepreneur who has several businesses under her belt, including Truly, a lifestyle brand. She understands the industry and the demand.
She stated that TV stars are likely to capitalize on the growing interest and mental health in the UK after the Covid lockdowns.
Wylde Moon brands will eventually host several sections, including Wylde Women, Wylde Moonboard and Wylde Podcast.
The Wylde Moon x Kirstie e Marque collection launches November 4.
Style: The Wylde Moon x KLM collab starts at £100 and goes up to £495