This Christmas advertisement is different! Shelter, a homeless charity asks Brits for help streaming its YouTube log fire – all the ad revenues from this video will go to housing for those in need.

  • Shelter has released its Christmas advertisement featuring a homeless woman.
  • British citizens were asked by the charity to view its video log fire on YouTube
  • Housing for rough sleepers will be funded by all ad revenue generated from the video  
  • Shelter’s Director of Fundraising Andy Harris says: “By viewing the Good Fire from your own house, you can help fight for a safe place for everyone.”

Shelter has released today a touching Christmas advertisement asking Brits for help to build a virtual fire on the internet. All ad revenues from this YouTube video will go towards housing rough sleepers. 

A woman is seen in the holiday offering of the homeless charity, reclining inside her comfortable and cozy home as she views a video showing a fire. Then the camera zooms out to show another woman living rough outside.

Shelter advised Brits to search YouTube for “The Good Fire”, a 10-hour-long video about a fireplace, instead. 

All the advert revenue from the YouTube video will be donated straight to Shelter, going towards the charity’s efforts to provide housing for rough sleepers.   

Shelter today released a poignant Christmas advert asking Brits to use their virtual log fire online - with all ad revenue from the clip providing housing for rough sleepers

Shelter today has released a touching Christmas advertisement asking Brits not to log on to their internet log fire. The ad income from the video will be used for housing for homeless people.

The homeless charity's festive offering shows a woman relaxing inside her cosy and comfortable home while watching a video fire on a TV, before the camera pans out to reveal a second woman sleeping rough outside in the show

A woman is seen relaxing in her home and watching TV while the charity provides a festive gift. Later, the camera zooms out to expose a second woman living rough. 

In recent years virtual log fires have been more popular than ever. Some people still rely on them to provide a warm and cozy atmosphere inside their home. 

These videos can be accessed via YouTube from a smart TV. They come in many styles, including with and without sound.  

YouTube boasts thousands of hours worth of videos about fireplaces that are viewed daily in homes across the UK. These videos generate significant ad revenues and millions of views, according to charity.

Shelter claims that by lighting a Good Fire, even for a minute, you can raise funds to go straight to charity. 

Meanwhile Shelter urged Brits who might usually watch a virtual fire on YouTube to instead look to ' The Good Fire' , a 10 hour long video of a fireplace

Shelter encouraged Brits, who may watch YouTube videos of virtual fires, to look instead to “The Good Fire”, which is a 10-hour long video showing a fireplace. 

Shelter will continue to work throughout Winter to help rough sleepers. They will provide free advice and expert support, and they hope that the Good Fire will raise enough money to sustain their efforts.    

Andy Harris, Shelter’s director of fundraising, stated that this winter will prove to be particularly difficult for many. For thousands of families, it will mean spending Christmas in cramped, cold temporary housing, while for others, it could mean sleeping rough on the streets.

‘Shelter’s frontline services will continue to work tirelessly to help as many people faced with the trauma of homelessness as we can, but we need the public’s help. 

He stated, “Just watching the Good Fire from your living room this Christmas, you can help us fight to provide a safe place for all people without one, this Winter and beyond.” 

Zaid Al-Zaidy CEO of Above+Beyond Creative Agency, which created the virtual flame, stated: “Working with Google’s YouTube team has been amazing. The Good Fire shows how technology and creativity can come together to create amazing things.

In 2020, the Good Fire was introduced for the first time. This year, it is back in an effort to raise even more joy.

All the advert revenue from the video will be donated straight to Shelter, going towards the charity's efforts to provide housing for rough sleepers

Shelter will receive all the ad revenue generated by the video. This money will go towards Shelter’s efforts in providing housing for homeless people. 

It’s available at this address. You can search for ‘The Good Fire’ on the video-sharing platform. 

August figures show that less than 25% of people who received assistance at the outbreak of the Covid-19 pandemic were given stable accommodation.

The Government’s Everyone In program quickly brought thousands of homeless people and rough sleepers to safety during the Covid epidemic.

While the government claimed that 37,000 people had been assisted by the initiative, data from council shows that only 23% of those who were supported have moved into settled housing, where they could remain for at least 6 months.

More than one fifth were still living in emergency accommodation such as hostels and B&Bs, according to council responses to a freedom of information request by Shelter.

According to the Government, this analysis was’misleading’. They also claimed that 26,000. people had already moved into long-term housing.