According to an industry expert, pre-teen skincare products and digital beauty purchases are expected to explode in popularity. Clay masks and other sustainable products will be here for the long haul in 2022.
Rohan Widdison CEO, New Laboratories cosmetics manufacturer, has released his top beauty trends in the coming year. These include natural deodorants as well evidence-based skincare products and those with fewer components.
Following two years spent in lockdown, the popularity of self-care has increased. People are setting their own trends, wanting to use eco-friendly technology, science-backed evidence, and products that promote good health.
Rohan Widdison is the CEO of cosmetic manufacturer. He has shared his top beauty trends in next year, including natural deodorants, clay masks, and sustainable cosmetics.
Deos with natural and clay masks
These two products will continue to be available in 2022. Consumers are increasingly conscious of natural deodorants and have seen a significant improvement in natural products since their introduction.
Other body products like Sol de Janeiro’s Brazilian bum bump cream are rising in popularity.
Clay masks are a great option for self-care.
After beauty enthusiasts began sharing their amazing before and after photos on Instagram, Sand and Sky created a pink clay pore refining facial mask.
Makeup can be sprayed with skincare products instead
Skincare will become more prominent than makeup and other beauty products.
Because of increased work from home, and the necessity to wear makeup, more women are not using make-up. Instead, their attention is on skincare and serums that produce results.
Products that are body-related, such as booty creams and other products for women, are on the rise.
Sol de Janeiro’s Brazilian bum bump cream is incredibly popular and has sold out at Mecca. It claims to moisturize, tighten and give the skin a natural glow.
Sustainability
This is something we all say every year. But, we will say it again.
Consumers are more environmentally conscious than ever and they expect their brands to reflect this.
While almost all businesses have sustainability practices, customers expect more of their companies in this area. This includes more sustainable products and packaging that can be recycled, fair and ethical sourcing, and proactive measures to reduce overconsumption.
Adorn Cosmetics created sustainable skin care and cosmetic products that are friendly to the environment. They also offer a refill service so their containers don’t go to waste.
All products start at $20 and are vegan, cruelty-free, ethically sourced, sustainably packaged.
Adorn Cosmetics offers refill services to ensure their products don’t end up in landfills.
The evidence-based approach to skincare
Our prediction is that 2022 will be a transition year for skincare.
Consumers don’t want fake news or blue-sky promises. They demand the facts and know exactly what they are getting.
The Secret, a prescriptive-based beauty brand, creates customized skincare solutions for all skin conditions and types using science-backed evidence.
Before and after: Prescription-based beauty brand, The Secret, uses science-backed evidence to create customised skincare solutions for all skin types and conditions
It’s not easy for brands to carve their niche.
Brands are beginning to realize that being all things to everyone is not possible. Instead, they find their niche and become experts within that niche.
Fenty Beauty is a pioneer in luxury cosmetics at a low price. We expect more brands to follow their footsteps.
Skincare for pre-teens and teens
Parents are encouraging their children to adopt healthy skin habits at an early age by using products that support good skin health.
Pre-teens and teens are becoming increasingly educated through media access. Parents will look to encourage their kids to adopt healthy skincare habits to prevent skin problems later on.
Australian brand MeBeMe has created a range of natural skincare for tweens including cleansers, moisturisers and exfoliating masks starting from just $17.95.
MeBeMe, an Australian company has developed a line of natural skincare products for teens that include cleansers as well as moisturisers.
Digitalisation
Artificial intelligence (AI), 3D printing and augmented realities, as well as DNA analysis are all technologies that have made the beauty industry more tech-driven. They can now deliver personalisation in ways traditional cosmetic counters cannot.
Digitalization of the beauty industry is expected to continue growing in 2022, as consumers demand more customized and precise results.
3D printing technology is increasingly being used by cosmetic companies. Chanel recently released mascara with a 3D-printed toothbrush.
3D printing technology is increasingly being used by cosmetic companies. Chanel launched a mascara using a 3D printer brush. Neutrogena developed a 3D printable face mask that can be customized to each customer’s specific face.
No more fruit salad
This means that some products are more like fruit salads – they have poured all of the ingredients into the product in an effort to make it appealing and useful for a broad audience.
As more brands become focused on their niches and the results, we will see this trend revert in 2022.