You don’t often see the top-selling party gown in the supermarket.
But George at Asda has pulled off an unlikely fashion hit with a bright fuchsia satin dress for only £16 that’s taking over Instagram.
Insta influencers are infatuated with the sheen and share their own style choices that complement its square neck and puff sleeves.
This dress, which was part of George’s Christmas collection, has become so beloved that there is an entire instagram account dedicated just to it.
It became so famous that the smock gained its own account on Instagram to show off other people. Photo by Aaliyah Ramsey (non binary activist), London
The perfect Christmas dress? Aimée Rose, an influencer from London stepped out in the showstopper ready for 2021’s festivities
The brand shared it on its own social media, racking up more than 1,200 likes. Image taken by Chloe (an influencer from London).
The George Pink Dress was the account. It joked that they were slaying so much that they deserved their own account.
George at ASDA’s own Instagram account posted the coveted dress to its 698,000 followers featuring the influencer influencer Tara Maynard and it got an overwhelming response from women lusting after it.
Racking up over 1,200 likes in less than day it proved to be an instant hit.
A commenter commented, “I am in love with your dress.”
Sadie Bass from London, an influencer came up to show her version of the brightly colored dress. She styled it with black tights and chunky heels.
Abi Nunn (left), a London-based influencer, thought the shimmery dress was the perfect match for Christmas parties. There are sizes for the smock from 6 to 24. Photographed by Tyreece (right), a London-based non-binary model.
After George from ASDA shared Tara Maynard (an influencer from London) wearing the dress on Instagram, it quickly became a hit.
The silver version of the G21 Pink Short Puff Sleeve dress is still available online and both are available in stores
Another wrote, “THIS DRESS IS ALL”
Another person said, “This dress is dreamy!” This is what I need.
Aaliyah Ramsey (a non-binary activist) wrote an Instagram post about her promotion of the famous dress. I’m on a billboard. For @georgeatasda, this is important in celebrating LGBTQIA. Reprezentation is essential. Never ever stop being yourself because if you shout loud enough, you’ll be heard. I’m so proud of everyone involved. I’m so happy I’m involved.’
The budget friendly item called ‘G21 Pink Short Puff Sleeve’ is available in sizes six to 24, and has quickly sold out online but is still available in store.
Do not be alarmed, if you are still looking for the strikingly-coloured smock in bright colors, there is an option to get the silver version on their site.
The dress was a hit with commenters when George from ASDA shared it via their Instagram account.