After spotting a gap in the market for suncare, Iris Smit (pictured), launched Quick Screen, a range that combines a moisturiser and primer with a SPF50+ formula.
A young woman who rejected a $300,000 Shark Tank offer and built a $15 million beauty empire has now created a new line of SPF50+ products that can be worn with your makeup.
Iris Smit, from Perth, has launched the Quick Screen range featuring a three-in-one moisturiser, primer and SPF50+ formula after she saw a gap in the suncare market.
The 26-year old, who is behind Quick Flick and Beauty Fridge, spent two years creating simple solutions. He created products that provide full sun protection over makeup and leave skin glowing without leaving any white marks or ‘cakey’ residues.
The sunscreen protects your skin from the sun and blue light damage caused by digital gadgets.
She has created a new line of SPF50+ products that can be worn with your makeup
She spent two years coming up with a simple solution by creating products that offer full sun protection over makeup – and leaving skin glowing without any white marks or a ‘cakey’ mess
“SPF has been the most important thing for my skin growing up in sunny Western Australia.” It was difficult to find a multi-tasking sunscreen I felt excited about putting on my face,’ the beauty innovator queen explained.
Her new line includes two new suncare products, including a face lotion and an invisible-finish mist. Each product retails at $45
‘I wanted to challenge myself to really innovate and improve upon the existing products available to consumers’, the entrepreneur said.
“I’m proud to have brought not one, but two products to market that perfectly combine skincare and suncare. They solve many of the problems consumers face when using suncare products.”
After creating Quick Flick & Beauty Fridge, Iris has built a $15 million beauty empire.
The sunscreen protects your face from the sun. It also protects your skin from blue light damage caused digital gadgets.
Iris stated that she was really tested by the new collection during the two-year process.
She stated that it was difficult to develop two new products at once, during a pandemic, as well as going through all the requirements for Therapeutic Goods Administration (TGA), certification.
Let’s just say Australia is the most difficult country for a sunscreen product approval. We were so determined and determined to challenge traditional sunscreens products that it took us two decades to develop these formulas and hundreds upon hundreds of samples.
“I think our manufacturer hated me by the end of it. But you have to be fussy when creating a completely new and innovative formula.
The Quick Screen range is made in Australia and is vegan-friendly. launching online and in Priceline stores across Australia.
The Quick Screen Set (pictured) is the ultimate face mist. It can be used as a finishing spray on makeup and provides SPF50+ coverage.
Iris first found herself in the beauty world after she launch her brand The Quick Flick, which offers women an easier way of ‘stamping’ a perfect winged tip onto your lids in just seconds
Iris was first introduced to the beauty industry by her brand The Quick Flick. It allows women to’stamp’ a perfect winged tip onto their lids in seconds..
The young entrepreneur, who had invested $10,000 of her own capital in the brand, appeared on Shark Tank in May 2018, just three months after she started her business.
Andrew Banks offered to invest $300,000. This deal would have been for 25% of her company.
Iris realized her business was worth far more than the contract she signed, after five months.
‘When Shark Tank was filmed, my business had been in existence for only three months. Although it was early days, I was already making $100,000 per month by that stage,’ she explained to Daily Mail Australia.
“My business was valued at $1 million by the sharks, but by May, it had tripled in value by the time the show aired.” I wasn’t in a position where I needed the $300,000.
The Quick Flick first made headlines in December 2017 after Iris, the then-university interior architecture student, launched her brand in her two-bedroom apartment – and dropping off orders at the Post Office via a shopping trolley
“I was cashflow positive and had plenty of retail deals lined-up. I would have been unable to start other brands like Beauty Fridge if I signed the deal.
“I had so many ideas for products and brands that I didn’t want my career to be restricted and I didn’t want it to lock me in. I was anxious about signing the deal despite the pressure from family and friends. I trusted my gut so I knew it wasn’t right.
The queen of winged eye-liner went on her own and made $10 million in just 12 months.
“I never imagined that The Quick Flick would explode like it did after Shark Tank. She stated that the publicity she received was priceless.
“I honestly believe the company grew overnight, what other businesses would grow within a few years.” It was difficult, and I had the to implement procedures quickly to keep up with the demand.