Shoppers in the festive spirit stormed the John Lewis site in search of the £29 Christmas jumper featured in their seasonal advert.
The famous Christmas advert by the retailer was expected to be released on December 8. Within hours, the navy jumper with a tree and baubles sold out in sizes 8-20.
A note from the popular jumper with the tag ‘As featured on our 2021 Christmas TV Ad’ confirms that more will soon be landing.
The trailer shows Nathan, 14 years old, making friends with Skye, an alien youngster who has landed nearby. Nathan adds a star to his Christmas jumper and twinkly lights to it – just like Skye.
Shoppers in the festive spirit stormed the John Lewis site in search of the £29 Christmas jumper featured in their seasonal advert
The trailer shows Nathan, 14, establishing a friendship with Skye, a young alien who has landed near him. He adds a star and twinkly light to his Christmas jumper – just as Skye’s knit.
The viewers then watch Nathan introduce Skye to some of his favorite festive moments and help her discover the magic of her first Christmas. He presents fairy lights, mince pies, Christmas films, and plays to Skye.
Skye must repair her ship and return to her home planet. At this moment Nathan presents Skye his Christmas jumper. It is the same one he wore when they first met.
John Lewis sells every product featured in the ad. Customers are able to shop key scenes, including the decorated Christmas tree or dinner table, online.
Just hours after the retailer’s Christmas advert was expected to be released, the navy jumper featuring a tree adorned with baubles sold out in sizes 8-20
The retailer released the ad about a fortnight before usual, as Christmas-related searches on its website were up 50% over last year.
The ad was created with agency adam&eveDDB, with John Lewis refusing to reveal a budget but saying it was in line with previous years’ spending.
The John Lewis site has given the jumper 4.3 stars out of 5 stars. Shoppers love its ‘nostalgic’ vibe.
The viewers then watch Nathan help Skye to discover the magic of her first Christmas. He also introduces her to some of his favorite festive moments. He also brings his Christmas movies, mince pies and fairy lights to Skye’s home.
One satisfied customer wrote, “This Christmas jumper has an old-fashioned vibe to it. It stirs up a nostalgic Christmas feeling. The design is simple, but it’s very festive.
“The size is perfect for me. I am a standard 16-inch tall and the jumper fits comfortably without feeling too big. I am extremely pleased with the quality of this jumper. It is also made from cotton so that I don’t sweat while wearing it.
“This jumper will look great paired with jeans, but I can’t wait for it to be styled with a festive skirt or tartan trousers to get into the Christmas spirit!”
The John Lewis site has given the jumper 4.3 stars out of 5 stars. Shoppers have praised its ‘nostalgic feel’.
One satisfied customer wrote that the Christmas jumper had a vintage feel, which evokes a feeling of nostalgia. I love the simplicity of the design, but it is so festive.