A £2million fund for a new Beatles attraction on the Liverpool Waterfront was unveiled in the Budget.
Nadine Dorries (Liverpudlian Culture Secretary) welcomed the news and used social media to make puns.
She said: ‘The Government has Come Together to invest £2million into a major new Beatles attraction,’ adding: ‘That’s something to Twist And Shout about.’
It is understood the project could see hologram technology create an ‘immersive experience’ of the Fab Four – similar to an upcoming hologram tour by Abba.
Rishi Sunak also announced tax relief for theatres and museums, galleries, and orchestras for two years, ending March 2024, to assist them after months of closings due to the pandemic.
Maria Balshaw, National Museum Directors’ council, welcomed the move and said: ‘It is great to hear that the Government shows such strong support for arts.
“I’m especially grateful to see the extension tax relief that has already made an enormous difference for the sector, as well as much-needed investment into the public museums buildings, which are such a vital part our cultural infrastructure.
“As we recover from the pandemics, national museums such as Tate and powerful regional museums can and should play a transformative function in cities and towns throughout this country.
It is understood the Beatles project in Liverpool could see hologram technology create an ‘immersive experience’ of the Fab Four (pictured in the 1960s) – similar to an upcoming hologram tour by Abba
Nadine Dorries, Liverpudlian Culture secretary (pictured), welcomed the announcement with puns on social networks. She said: ‘The Government has Come Together to invest £2million into a major new Beatles attraction,’ adding: ‘That’s something to Twist And Shout about.’
“The UK’s museums and galleries ecosystem will be vital in rebuilding social wellbeing and inspiring new generations.
Julian Bird, chief executive of Society of London Theatre, and UK Theatre, welcomed the measures.
He stated that the increased rates of relief for theatre taxes will give producers and investors more confidence in the development of our world-leading theatres and help drive cultural recovery from the pandemic.
Jamie Njoku Goodwin, chief executive of UK Music, stated that ‘further actions’ were needed to’support the music sector’s recovery after the pandemic.
The Royal Philharmonic Orchestra (associate orchestra to London’s Royal Albert Hall) also welcomed the two year extension of tax relief.
Caroline Norbury, chief executive officer of the Creative Industries Federation, stated that the budget acknowledged the sector’s financial and social contributions over the past 20 years.
Paul Pacifico (chief executive of the trade association Association of Independent Music) said that the Budget’s tax relief extension was encouraging, but he called for a music industry-specific program.
Southbank Centre in London, which also includes the Hayward Gallery, released a statement describing the support as ‘vital.