Ministers have turned to a luxury influencer couple used to promoting £30million mansions to help sell the first time house buyer scheme.
The government featured Summer Newman and Matt Mellor in a paid advert for the Department for Levelling up, Housing and Communities.
The YouTube video features the young man, aged 21, and the 24-year-old explaining the scheme and showing off Ferraris and Bentleys in a fancy garage.
Ministers and the pair were criticized for the clip. It was compared to a “cigarette salesman fronting asthma awareness”.
Ms. Newman, Mr Mellor gained fame by posting videos to social media of them touring luxury homes.
The couple, from Rugby in Warwickshire, recently looked around a £30million mansion and a £10million pad in London.
They are currently in Marbella, Spain, promoting villas for their latest videos.
Ministers have turned to a luxury influencer couple used to promoting £30million mansions to help sell the first time house buyer scheme
Summer Newman and Matt Mellor were featured in a paid advertisement for the Department for Levelling up, Housing and Communities
YouTube video of the glamorous scheme shows the 21-yearold and the 24-year old explaining it while showing off Bentleys, Ferraris, and more in a fancy garage
Their government advertisement, shared on YouTube on October 10, links directly to the Own Your Own Home page at gov.uk.
The video is titled “How you can buy property in the UK with just a five percent deposit through the Mortgage Guarantee Scheme.”
Mr Mellor said: “You may have seen that we tour a lot of luxury real estate here, and we also document and vlog the property investments we make.
“Today we are going talk about the mortgage guarantee program and how you can buy a property here in the UK with a five percent deposit.
“So this will help you get on the housing ladder faster.
The clip was shared with the comment: ‘The mortgage guarantee scheme announced at Budget 2021 and launched on April 19 2021; will help to increase the supply of 5 deposit mortgages for credit-worthy households by supporting lenders to offer these products through a government backed guarantee on new 95 per cent mortgages until December 31 2022.’
Labour councillors vented fury at the couple who posed for the advertisement for affordable homes.
Aydin Dikerdem stated: “Dunno if i’d pick buy to-let landlords for my levelling up help–buy scheme ambassadors.
The Queenstown in Battersea said: “It’s almost like cigarette salesmen fronting awareness of asthma.”
Ms Newman has 1.2million TikTok followers while Mr Mellor has more than 300,000 – and they have a combined Instagram following of 65,000.
Their company – Matt and Summer Property – had assets of £50,000 in 2020, according to documents lodged with Companies House.
Their government advertisement, shared on YouTube on October 10, links directly to the Own Your Own Home page at gov.uk
Their company – Matt and Summer Property – had assets of £50,000 in 2020, according to documents lodged with Companies House