Now M&S will let you customise gifts: Retail giant launches range of fashion and home products that can be inscribed with messages and names

  • Marks & Spencer is launching a range of products which can be personalised 
  • Online service will allow customers to inscribe 55 items along with their messages
  • This move is in response to a survey that revealed a growing trend towards personalized gifts 










It is not just a personalised gift, but a Marks & Spencer personalised gift…

This week, the retail giant launches a new range of home and fashion products that are customizable with personalized messages or names.

Online customers can customize 55 products, from Christmas stockings and pajamas to Harry Potter hoodies to Percy Pig pillows.

M&S is working with Wolverhampton-based supplier Slick Stitch to help tailor the orders.

M&S is working with Wolverhampton-based supplier Slick Stitch to help tailor the orders.

According to the retailer, more than 50% of its customers are likely to search online for personalized gifts in time for Christmas.

It is becoming more popular to buy personalized gifts. There are many options available from high street shops and the internet, including printing family photos on mugs, personalizing cards and adding names to items like Cadbury advent calendars and Toblerone chocolate bars.

M&S said a recent survey of more than 1,000 adults found 43 per cent will browse online for personalised products this Christmas, rising to 56 per cent for M&S customers.

Stephen Langford, director of the company’s online operation, said: ‘We know this year lots of customers will stick with the convenience of online shopping for their festive gifting, but also that they’re looking for presents that really show they care – something special and different.’

The retailer said its research found more than half of customers will be searching online for personalised products as gifts this Christmas

A retailer claimed that its research showed more than half of Christmas shoppers will search the internet for personalized products.

The market for personalised products is estimated to be worth around £1 billion in the UK.

According to analysts, the market appeals to shop owners because they are more likely to sell the item and return it later.

M&S is working with Wolverhampton-based supplier Slick Stitch to help tailor the orders.

The move is part of the company’s wider plans to cash in on seasonal occasions like Mother’s Day and Easter.

M&S is also promoting what it describes as ‘affordable luxury’ items this year such as chocolates that come in a light-up box and a range of ‘snow globe’ liqueurs.

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