NASCAR’s driver Brandon Brown accidentally created the expression “Let’s Go Brandon!” – says the popularity of the phrase has effectively killed his hopes of signing sponsorship deals.
Brown, 28, started the national anti-Biden chant after NBC sports reporter Kelli Stavast confused the crowd jeering ‘F*** Joe Biden’ for ‘Let’s Go Brandon!’ On October 2, at an NASCAR event, in Alabama.
Pro-racing driver now speaks out about the impact the chant has had on his career. He has struggled to find sponsors and says he was viewed as a ticking bomb, despite not expressing any political views.
According to Brown, ‘It became extremely difficult for us.’ Sports Business Journal. ‘If you’re a national corporation, that means you sell to all consumers … and unfortunately, when you get dragged into the political arena, people want you to take a side.
“I have never been in a situation where I was asked, “OK, which side are you on?” Right or left? So it’s hard for a brand to want to attach to somebody who might be kind of divisive in their consumer base. Why would Coca-Cola want to speak to someone if I am going to split Coca-Cola?
The short answer to your question is that it has been difficult to establish partnerships because of the fact that it is seen as a ticking bomb. “What’s he saying or choosing to say, and what would it do to our consumers?” This is too risky. Although I get it from their perspective, it has made it extremely difficult to control everything.
Brandon Brown, a NASCAR driver at the age of 28, has spoken out to discuss the difficulty in finding sponsorship for his company after he started the ‘Let’s Go Brandon!’ campaign. Chant
“Let’s go Brandon!” is a popular anti-Biden slogan. is code for ‘F*** Joe Biden’
This phrase was invented at an NASCAR event in October 2. It came after Kelli Stavast (a sports journalist) thought Brown’s fans were cheering on Brown. She said, “Let’s Go Brandon!” rather than ‘F*** Joe Biden’
Brown’s past sponsors were Trade the Train Crypto and The Original Larry’s Hard Lemonade. However, he is yet to disclose his 22 current financial backers.
He also stated that he is Republican, but determined to focus on his professional career in racing and not politics.
Brown said also that his representatives and he have made several attempts to take down something that had been associated with the chant in the past.
NASCAR also rallied behind Brown and the company to protect their names in an effort to stop any association between the two.
‘NASCAR and I are kind of in the same boat about what to do here, but I don’t think anyone has the right answer,’ Brown added.
“The bad part about this is that my reputation and career are at risk. The risks are high. My reputation as a driver will be very quickly damaged if I make a mistake in this area.
‘Even a career in NASCAR if I didn’t make it as a driver, trying to get another job in the community, I’m always going to be the “Let’s Go Brandon” guy. That and the way I dealt with this circumstance will always be my legacy.
Brown (a Republican) said that NASCAR and he would like to be associated with the chant, due to its negative connotations
The phrase has been popularly known and used to chant at other college and professional sporting events.
The phrase was also used to sell merchandise. A ‘Let’s Go Brandon’ location in Massachusetts recently opened. There are around 12,000 eBay listings for similar products.
Even a song that was inspired by Bryson Gray’s popular phrase topped iTunes charts.
In addition, 23 trademark filings have made for a version for the phrase but none actually belong to Brown, according to the US Patent & Trademark Office.
“Let’s go Brandon!” The chant was the inspiration for a North Attleborough merchandise shop, Massachusetts.
At the “Let’s Go Brandon Festival” rally, hats were on display in Ortonville.
Jared Schmeck from Oregon was even able to repeat the phrase to Biden on Christmas Eve at NORAD Santa Tracker, which was being held virtual for kids and their families.
“I wish you all a happy Christmas. Shmeck wished Biden Merry Christmas and let’s get Brandon going!
The president replied, “Let’s Go Brandon. I agree.”
Brown said previously that he wanted the phrase to mean something positive and productive, like “Let’s Go America!” rather than creating a code word for ‘F*** Joe Biden.’
I don’t think it should be used as a substitute for the cuss-word. He said, “I mean, it makes it politer, but then by God, it does.”
“This Talladega win was meant to be celebration and then something I could use to move up. I really wanted that to happen, but because of this viral meme, I had no choice but to remain silent. Everyone wanted the meme to get on to politics. It’s all about racing.
Brown stated, “The problem is that I don’t have enough knowledge about politics to form an actual opinion. So I focus on racing.”
Biden had been previously attacked by the phrase ‘Let’s Go Brandon! Biden was previously targeted by the statement ‘Let’s Go Brandon!’ during an Oregon Christmas Eve special.