After recovering gamblers received emails offering free spins, online casino Sky Vegas faces legal action

  • After promotional emails to gambling addicts were sent, the idea of a casino came up
  • PGMBM, a law firm, said that they are exploring legal action possibilities
  • It said mistake could cost people their recovery from gambling addiction

According to a law firm, legal action against Sky Vegas casino online could be brought after promotional emails were sent by a company to gamble addicts.

Sky Vegas, which is owned by Flutter UK&I, apologised last week after promotional emails were mistakenly sent to those who had opted out of betting correspondence.

PGMBM, an attorney firm, said that they are looking at the possibility to bring legal action on behalf of as many as 120,000 individuals who were sent promotional emails promising ‘free online spinning’ even though they did not ask for betting correspondence.

The company, which specialises in data breaches, urged people who were affected to get in touch through website

Matt Zarb Cusin, Clean Up Gambling Director, stated: “Regulations regarding direct marketing clearly state that individuals should opt out of receiving any marketing.

“If the information isn’t handled properly, it raises concerns about how other data operators handle and whether or not they are trustworthy to do so. If they don’t, then they have urgent problems that need to be addressed.

“There is too much temptation driven to by the volume advertising. People should take steps to stay away from such promotional offers. They shouldn’t have to be fed again. Sky Bet should be ashamed of their actions and we urge all those who have received these emails, to inform the authorities and get the assistance they need.

Promo emails were mistakenly sent to those who had opted out of betting correspondence

People who had not opted in to receive betting correspondence were incorrectly sent promotional emails

PGMBM called on the public to see the entire extent of the error. 

Tony Winterburn is a PGMBM lawyer who specializes in data breaches and was the legal director of PGMBM. He stated that “This error could cause people to lose their gambling recovery.”

Sky should do more to help vulnerable customers.

Sky should be open and transparent in regards to the incident and specifically the number of people who were given the promotion material.

“The relatives of gambling-associated problems will be sitting at home very rightly concerned if the offer has been made to their loved one, even though they have done all they can to keep away from such triggers.”

Conor Grant, chief executive of Flutter UK&I, which owns Sky Vegas, said: ‘I would like to sincerely apologise to all those who have been affected by the recent issue at Sky Vegas, whereby a number of people were mistakenly sent promotional communications.

Sky Vegas issued an apology on Twitter after making the mistake and pledged investigation

Sky Vegas apologized on Twitter for the error and promised to investigate.

I want to assure that everything is being done to investigate how it happened. The full investigation is underway to determine what happened and how we can prevent it from happening again.

“As soon after the error was found, we notified the Gambling Commission. They will be kept informed of our progress as investigations continue.

Sky Vegas like all of our brands takes their obligation to customers’ safety very seriously.

We are committed to safe gambling and we know that we don’t always do it perfectly. However, we want to make sure everyone is protected.

“I recognize that this was a difficult time for many, and I’m deeply sorry.”