Pantone released a new color as the official “Color of the the year for 2022” for the first time ever in its 22-year history.
According to the US branding firm, the purpose of creating a new colour and breaking all traditionalities was to “truly reflect our transformative times”
The hue is described as a ‘vibrant shade of periwinkle blue with energizing violet-red undertones’.
The creation of a new color symbolizes the ‘unprecedented time of change’, according to the claim. This is a nod to the problems that have plagued the globe this year due the coronavirus pandemic.
Pantone previously selected two colors selected two shades for its official Color of the Year for 2021 – ‘Illuminating’ yellow and ‘Ultimate Gray’.
Pantone released a new color as the official “Color of the the year for 2022” for the first time ever in its 22-year history.
Lee Eiseman and Laurie Pressman, the executive director and vice president of the Pantone Color Institute told Real Simple: ‘It embodies a courageous presence and encourages personal inventiveness and creativity.
‘And if there was ever a time historically where we need that—we need that encouragement, we need that uplift.’
It helps us embrace the future, and all the possibilities. As we rewrite ourselves,
Pantone has chosen two shades as its Color of the Year 2021, namely ‘Illuminating yellow’ and ’Ultimate Gray.
Pantone says they used a ‘familiar and steadfast blue’, but added energy to it by injecting it with ‘dynamic violet.
Pantone’s method of determining the annual color trend involves polling retailers, manufacturers, designers and other stakeholders about the colors they will use in the coming 12 months.
The film and entertainment industry, fashion, and socio-economics are all sources of inspiration.
New technologies, materials and textures can also have an impact on color and other relevant social media platforms.
Pantone selected Classic Blue for its 2020 color of the Year. The color of the year for 2020 was Living Coral, while it chose Ultra Violet in 2018.
Pantone has chosen Classic Blue for its Color of the Year 2020. This is a color that is intended to instill calm, security, peace and confidence.