Peloton mocked the Sex and the City remake on Sunday, with a brand new commercial that brought back the character it loved from its original episode.

And Just Like That was a reboot that shocked viewers on Thursday when it killed off Carrie Bradshaw’s husband Mr. Big. When he suffered a heart attack, he was seen riding his Peloton bicycle.

Peloton posted a new advertisement on Instagram on Sunday night. It shows Chris Noth as Mr. Big, sitting on the couch next to a woman who is drinking wine and opening up on the fireplace.

He toasts her to “To new beginnings”, before saying: “You look amazing.”

“I feel fantastic,” Mr. Big declares, before turning to the corner and asking his female passenger: “Do you want another ride?” Because life is too short to not take a ride,

After the couple laughs, Ryan Reynolds voices over and says, “And just like… the world was reminded how regular cycling stimulates heart, lung, and circulation and thus reduces your chance of developing cardiovascular diseases.”

He continued, “Cycling strengthens heart muscles, lowers pulse rate and reduces body fat,” before stating, simply, that “He is alive.”

Peloton released a commercial on Sunday featuring Chris Noth reprising his role as Mr. Big

Peloton has released Sunday’s commercial featuring Chris Noth in the role of Mr. Big.

The character was killed off in the premiere episode of the Sex and the City reboot, And Just Like That, on Thursday

This character was killed in the first episode of the Sex and the City reboot.

Just days following the sudden death of Mr. Big, fans were devastated to see this ad.

And Just Like That’s premiered its first episode on Thursday. The show picks up right where the original three movies left off, featuring Carrie Bradshaw played by Sarah Jessica Parker; Miranda Hobbes; Cynthia Nixon; Charlotte York and Kristin Davis. All are returning.

Others fan favourites from the HBO hit show, such as Mr. Big played by Chris Noth were also scheduled to appear.

In the first episode of this series, however, Mr. Big died from a heart attack as he rode his Peloton Bike.

Many viewers felt distraught and took to social media to vent their anger at Carrie’s inability to call an ambulance for her son when he was found on the floor.

‘I’m sorry WHHHHAAATTTTT Mr. Big just dies like that….IN THE FIRST F***** EPISODE!!!!! Another Twitter user commented, “I did not expect that,” ‘Carrie could have called a f***** ambulance WTF!!!!! I am so shocked right now.’

Another said that they were “floored” by his passing, noting how 17 years had passed waiting for the right time to plan their lives together. And Carry don’t call the ambulance? Seriously?’

A third wrote, “This is going to destroy a lot people.”

Peloton shares fell by 11 percent in the immediate aftermath. 

Noth was one of the names set to reprise his role on the reboot, but was told by series developer Michael Patrick King early on that they had planned to kill off his character

Noth had been one of those names that was set to play the role again on the reboot. However, Michael Patrick King told Noth early in the series that they were planning to get rid of his character.

The death scene had featured Mr. Big (played by Chris Noth) on the Peleton talking to his favorite instructor Allegra during his exercise

The final scene featured Mr. Big, played by Chris Noth), on the Peleton discussing his exercises with his instructor Allegra.

Mr. Big first appeared in the hit HBO show in 1998, and was eventually married to main character Carrie Bradshaw, played by Sarah Jessica Parker

Mr. Big was first seen on HBO’s hit series in 1998. He eventually got married to Carrie Bradshaw played by Sarah Jessica Parker.

And Just Like That, a limited series of HBO’s Sex and the City is continuing with some of the original actors.

According to Nancy C. Prager, the company has the right to sue the network for its product placement agreement and intellectual property.  

She stated that the principle nominal fair allows production companies to use the product/brand if they are being used in their intended purposes. 

Prager explained to the New York Times that ‘Nominative Fair Use does not apply’ if the marked or brand is being used in an inappropriate manner.

Peleton’s portrayal was so negative that the shares of the company fell, it was claimed to have “tarnished the brand” and everything they stand for.

Peloton reps have since revealed that Jess King, instructor, was approved by the company, but they didn’t know much about the plot or Big’s end via a heart attack.

Peloton spokesperson Denise Kelly said, “HBO purchased the Peloton Bike themselves.” She added, “Peloton was conscious that a bicycle would be used in this episode, and that Jess King will be playing a fictional Peloton instructor. 

Peloton’s preventative cardiologist Dr. Suzanne Steinbaum told the Los Angeles Times, “SATC” lovers, just like myself, are shocked by news of Mr. Big’s passing from heart failure.” 

‘Mr. Big lived what many would call an extravagant lifestyle — including cocktails, cigars, and big steaks — and was at serious risk [for a heart attack]Because he suffered from a prior cardiac event during Season 6.

His likely causes of death were his lifestyle and his familial history. 

His Peloton Bike ride may even have helped to delay his heart attack. 

Several viewers took to Twitter to express their outrage about the character's death

Many people took to Twitter to vent their disgust at the character’s passing.

Many fans are still shocked by the news. Series developer Michael Patrick King said that Mr. Big was killed early in order to change the look of the show. This included Carrie Bradshaw’s perspective.

King said, “Dying was our origin story.” Vanity FairHe added, “Nobody wanted to go back if…” [the show]It was going to continue as usual.

Noth, who has spent so much time on his character and made his debut in 1998 in the role, wanted to talk to King about how his death propels the storyline. 

“When I said to Chris that Mr. Big died in Episode 1, he knew exactly what it was.” [going to be the] same. King admitted that we needed to discuss it.

“He really wanted us to talk about his death and the implications for our series. The more we talked about it, the more he understood that it was for Carrie— and Carrie’s storyline is it’s better to have loved and lost than never have loved at all.’ 

King claimed that Noth understood that Noth would die to Carrie’s tale. This helped him build the mystic who has surrounded Mr. Big every since the 1990s when he entered Carrie’s life.

He stated that the legacy of his character would not be diminished, but that it would only increase his fame by being gone.

“If you find someone you love, it’s amazing.” But this really lets us test out that thesis— the voiceover we end the series with in Sex in the City— that the most significant, challenging, difficult, and rewarding relationship of all is the one you have with yourself.’