Aldi’s Unexpected Items Christmas Clothing collection is in high demand. This includes festive jumpers, socks and other clothing items.

  • Aldi’s first Aldimania Winter Collection is now available for pre-ordering online
  • Includes Aldimania Hoodie which sold out after being worn by Tommy Fury
  • Social media announcements have triggered a frenzy of festive items 

Although supermarket fashion is often considered simple and convenient, Aldi has proven that food retailers can be innovative by launching new festive clothing.

Germany’s discount retailer Aldimania has launched its Aldimania Winter Collection. It includes socks, festive jumpers, and underwear.

It follows the frenzy sparked when Tommy Fury wore a £14.99 hoodie from the supermarket’s loungewear range, which sold out within minutes when it first went on sale in April.

Pre-orders online have helped many items sell before instore availability starting on 21st November. 

The collection features a Christmas jumper with traditional snowflake and reindeer patterns as well as an Aldi logo in the centre for £9.99, and fleece trousers for £9.99, which are both online exclusives.  Elsewhere, is a £17.99 onesie and socks for £1.49. 

Aldi has released their first Aldimania Winter Collection, which includes festive jumpers (pictured), socks and underwear

Aldi released the first Aldimania Winter Collection. This includes festive jumpers, socks, and underwear. 

Aldi teased the collection (pictured) with their almost 600,000 Twitter followers, sparking a frenzy when online pre-order became available on November 14

Aldi teased (pictured) the collection with almost 600,000. They sparked a frenzy on November 14 when they made it available online for pre-order. 

Aldi released a teaser video that showed how to style the new collection, using the hashtags #UnexpectedItems & #AisleOfAldi. 

One customer wrote that they had gotten rid of the joggers. I was able to order socks and a Christmas jumper.

One other said, “Your jumpers online were also selling out in less than two minutes.”

“I need that onesie!” a third was added. 

A second satisfied shopper said: “Must have must-have!” My trend with socks and sliders is on the rise. 

Aldi's latest collection (pictured) follows the success of their loungewear collection released earlier this year

Aldi’s new collection (pictured), follows earlier in the year’s success with their loungewear line. 

A stream of shoppers have taken to social media complaining that popular items sold out too quick and they are waiting for more stock

Many shoppers are complaining on social media about the lack of stock in popular merchandise and are waiting to be stocked again. 

Online retailer Boohoo joked about wanting to collaborate with Aldi after seeing the release of their new collection

Boohoo, an online retailer, joked that he wanted to work with Aldi following the publication of their latest collection 

“Ordered yesterday my #UnexpectedItems #1AisleOfAldi jumper!” I was so excited to add another.  

Boohoo, an internet retailer, made a joke about the news and expressed interest in collaborating. 

Aldi tweeted Balenciaga Gucci Louis Vuitton Zara and British Vogue, in hopes that they would spark conversation.

Julie Ashfield is the Managing Director for Buying at Aldi UK. She stated: “Following our success with the Aldimania collection earlier in the year, and the huge demand from customers for more, it was clear that we wanted to elevate the collection by not only expanding the line but also introducing our own fashion runway. It’s a great opportunity for shoppers!

Managing Director of Buying Julie Ashfield said the supermarket wanted to take the collection further by presenting their own catwalk

Julie Ashfield, the supermarket’s managing director of buying said that they wanted to expand the range by creating their own runway.