Although a can of beans may not instantly scream glamour, Anya Hindmarch will make it a must-have accessory by making a range of sequin bags inspired from everyday items.
The designer, who is well-known for combining humor and elegance, revealed her take on household items like Heinz Baked Beans, Coke Zero, and Coke Zero in her SS20 Collection.
They recently expanded the range with the addition of a Golden Syrup tote and Kikkoman Tote sauce tote bag.
The collection has gone viral on Twitter with shoppers insisting that they ‘need’ the £895 handbags.
Anya Hindmarch was praised by shoppers after she released a collection sequin tote bags inspired from everyday items, including Heinz Baked Beans (pictured).
The collection of £895 tote bags includes Coke Zero (pictured), Rolo, Cadbury Dairy Milk and Heinz Tomato Ketchup
Anya Hindmarch describes their Heinz tote bag as Recycled Satin in Aquamarine.
The conversation starter piece is handmade. Buyers are advised to treat the bag with care.
The caption for each bag in the collection is: “Making everyday extraordinary has been a part of the Anya Hindmarch Story since long.”
These sequinned evening totes are a luxurious and beautifully-crafted take of our favourite household brands. They make a whimsical alternative to the traditional evening bag.
The brand’s Coke Zero and Rolo Dairy Milk Totes feature the Anya Hindmarch logo, as well as a striking sequin design.
Although the quirky bags can still be purchased on the Anya hindmarch website they are now sold out at Liberty and Selfridges.
Anya Hindmarch’s Baked Beans Tote Bag went viral on Twitter when a user shared photos from it in a thread
The sequin bag became a viral sensation. Twitter@LoveOfHuns was a user who has nearly 34,000 followers and shared photos of their favourite items with the caption: ‘Are You Wearing the -?
“The baked beans bag” Yes I am x”.
A flood of responses to the thread gushed about wanting the bag despite its eye-watering price of £895.
One person wrote, “It’s the genuine need for all the bags in the thread for me as if I genuinely needed them.”
Another person said, “I’m not joking when i say I need it.”
A third person added: “Ok, please look at this thread bag… they’re so ridiculous, but I have a newfound desire to own them all.”
Another wrote, “Actually love it and sad it’s too expensive,”
Twitter users are sharing their desire for the sequin bags and complaining that they can’t afford the high price.
A fifth stated that he would never own the bake beans tote bag and that this sad fact upsets him.
The collection was created after Anya Hindmarch (53), a British fashion designer, published If In Doubt: Wash Your Hair.
She was only 18 years old and had never studied fashion, art or fashion design when she launched her own accessories brand. This brand attracted a notable clientele, including Princess Diana.
Anya recently spoke to You about being courageous, saying: ‘I’ve given many talks about my career and the parts people always want to discuss with me afterwards – women in particular – are the ones about self-doubt and how I cope with it.
‘I’ve been at some quite grown-up political meetings and on various boards over the years and what you come to realise is everyone has that nagging inner critic.
“Everybody has imposter syndrome.” It’s just nobody is terribly honest about it’