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Owow quickly gained a lot of attention when it launched the innovative at-home Keratin treatment.
Instantly transforming lacklustre, unruly locks, Owow has had more than 48,000 satisfied customers (and counting) who attest to the brand’s hair treatments and their ability to smooth and add shine to frizzy hair.
It has been shared on Instagram by thousands of straight-hair fans who have posted amazing hair transformation photos. The Global Makeup Awards awarded the Brand the Best Hair Product of the Year Award for 2021.
Owow goes above and beyond to provide salon-quality results. NEWYEAR5 At checkout

The £39.90 Owow beauty treatment promises to deliver silky smooth results that last for three months – and reviewers have been seriously impressed with the results

Owow repairs and moistures the hair cuticles resulting in an insanely smooth and shiny hair which will last for up to three months
As part of the brands New Year sale, the popular Owow Smoothing At-Home Keratin Treatment, which prevents frizz and makes your hair look smooth and shiny for up to 13 weeks after application, has been marked down from £39.90 to just £23.94.
You can get the silky smooth results of salon Keratin treatments, but at a fraction the cost and without the use of harsh chemicals. It’s time to give it a try.
Spray your hair with the spray and let it sit for 40-60 minutes. After that, rinse it off and blow dry it.
A quick and easy alternative to keratin treatments that use a heavy amount of formaldehyde, the cult hair product has beaten over 150 products to win the 2021 Global Makeup Awards.
The Owow Smoothing Treatment was tested and approved by professional judges. The treatment lasts for 3 months, which is what makes it truly remarkable.
“Hair is dry without frizz after every wash, and it restores dried and damaged hair.” Lastly, this a well deserved win as it is a huge money saver – the cost of a keratin treatment in a salon can cost up to £400 – with Owow you can have same results with only a fraction of the cost.’


Owow Beauty’s Instagram account @owowbeauty shares some great results and shows just how simple the product is to use

Owow has been a hit with salon clients.
Although the promises may sound bold and extravagant, thousands of customers have confirmed that the results are more than worth the hype. There is a lot of positive feedback on social media, as happy customers share their after-images.
Thousands shoppers have left five-star reviews on the Owow website and on their Instagram account @owowbeauty, with customers saying it’s been a ‘game-changer’ and ‘absolutely phenomenal’.
The Flyaway and Brow Control Stick are other highlights. Owow’s latest product launched in huge demand. There was a waiting list of more than 10,000 for the launch. It can be used to control rogue hairs or shave strands.