A self-confessed trainspotting fan who took TikTok by storm with clips of his adventures on platforms has been unveiled as the face of the new Gucci and North Face campaign.
Francis Bourgeois is a Mechanical Engineering student from Nottingham University. His videos went viral with over 11.3 million likes.
In a clip shared by Highsnobiety today, Francis can be seen acting as a train platform announcer while travellers wearing trendy Gucci x North Face outfits board his service.
Sharing the advert, the brand wrote: ‘It’s full steam ahead for @gucci and @thenorthface as they take their second collaboration to the tracks with TikTok star and trainspotter @francis_bourgeois43.
Francis Bourgeois, who took TikTok by storm with clips of his adventures on platforms has been unveiled as the face of the new Gucci and North Face campaign
Highsnobiety shares a video clip of Francis as a railway platform announcer, while tourists wearing Gucci x North Face clothes board his train service.
Francis Bourgeois is a Mechanical Engineering student from Nottingham University. His videos went viral with over 11.3 million likes.
Bourgeois brings it all alive with his bold collection, which focuses on exploration and outdoors activities.
Francis, a ticket agent who takes payments and directs travellers to the platform is visible in the video.
Francis spoke to the outlet while he was still speaking. He said that trains were what attracted him to his daily commute to school.
He said, “I would be completely captivated by the outside world and loved watching the trains arrive on the platform.”
Francis is seen serving breakfast and taking payment at the ticket counter.
“From the school’s climbing frame, you could have a great view of North London Overground. This is where I spent all of my free time.”
And while he confessed no one in his family shares his passion for trains, he has long found them fascinating.
He stated, “One the most satisfying things is to hear about other trainspotters’ experiences at school.
“They were afraid people might bully them because of their train-spotting hobby. Now they are confident that others respect and love them.”
Models can be seen in campaign photos wearing trendy, colourful jackets by the designer.
North Face, a US-based supply company for climbers was established in 1968. Its distinctive logo commemorates Yosemite National Park’s granite dome.
In photographs from Gucci x The North Face, models could be seen snoozing at the station.
“That is a very defining characteristic for me, because I have experienced it the same way.
“It wasn’t a fun hobby, so I kept it private. But, I feel that giving others the ability to be comfortable with my work is very special.
North Face was created in the USA in 1968 in order to provide climbers. The North Face’s logo, which celebrates Yosemite National Park’s granite dome, is distinctive.
It has been trendy in recent years and is much loved by British teens.
One of these snaps shows a model wearing a bright sweatshirt and navy dungarees.
Appearing on This Morning last year, Bourgeois told presenters Holly Willoughby and Phillip Schofield that he’s amazed by the outpouring of love he’s received on the social media platform.
The student admitted to the duo that he has ‘plenty of anoraks’ in his wardrobe but said there’s a new breed of younger, cooler trainspotters to be seen at stations up and down the country.
His most popular clip sees him sat on a foldable chair on a platform awaiting a Class 377 locomotive that’s going from Littlehampton to Southampton Central. He’s knocked from his chair by the explosion of air as the train passes.
Holly and Phil were told by him that his favorite train was the Class 43 HS2, departing from London in June.